Bruce Ernst — November 25, 2016 — November 25, 2016 You hear a lot about the “customer journey” these days in the marketing arena. In fact, when you search this term on Google Trends, you’ll see that Google search volume is up over 1000 percent over the last five years for the term “customer journey”. … Continue reading Why You Shouldn’t be Focused on the Customer Journey
by Dave Brock July 28, 2016 Follow @davidabrockJuly 28, 2016 Often in understanding business leadership, people tend to focus on two extreme models of leaders. The first is the “It’s all about the numbers,” leader. Typically, these are portrayed as hard-charging, data-driven, task and goal focused, and sometimes ruthless executives. The other model is the … Continue reading Business Focused, But People Centric
By Bernadette Coleman December 9th, 2015 Businesses with a brick-n-mortar location, or those that serve a specific area, need to capitalize on local search. With consumers searching increasingly from mobile devices, it is even more important. The fact is that local search results show based on the location of the consumer searching. Creating a local landing … Continue reading Why You Need Local Focused Landing Pages And How To Create Them
by Lindsey Stemann December 6, 2015 Follow @lindsEstemannDecember 6, 2015 Don’t have time to read? Listen along at your convenience: Last month, I shared with you all 3 key areas of focus I use when I am in strategic annual planning mode. Now, let’s get a bit more tactical as we look at two LinkedIn … Continue reading 2 LinkedIn Plans to Keep You Focused
by Victoria Vessella November 30, 2015November 30, 2015 “In character, in manner, in style, in all things, the supreme excellence is simplicity.” -Henry Wadsworth Longfellow Successful businesses grow over time. Too often, however, as businesses grow, they take on additional complexities. Such complexities may detract focus from a company’s primary mission and purpose. A healthier … Continue reading Simplicity In Business: To Be Simple Is To Be Focused
William YatesNovember 5, 2015 There is little doubt that video marketing is grown up, and still growing in the business to business (B2B) sector, with the use of video content marketing increasing by 8% to 58% in 20141. And during this period marketers have reported that video now delivers 70% more conversions than any other … Continue reading B2B Video Content Marketing: Stay Focused To Succeed
Lori SoardSeptember 15, 2015 You’ve probably heard the latest studies that multitasking may not be as productive as people once thought it was. According to an article on Entrepreneur, our brains hone in on distractions. The brain grabs our attention because the distraction signals change and change can signal danger. David Rock, the co-founder of … Continue reading Train Your Brain to Stay Focused on Blogging Tasks
Tracey WallaceJuly 23, 2015 Business-related emails account for more than 108 billion emails sent and received per day. By 2018, that number is expected to reach nearly 140 billion business-related emails sent and received per day. With those numbers in mind, its easy to see why there are a flurry of articles decrying the impossibility … Continue reading Want To Partner With Small Businesses? Owners Say Send Focused Emails – Don’t Call
Abbas RajaniJuly 9, 2015 What is the value of a website that looks amazing but at the end of the day it does not attract, convince, convert and delight the end user? The answer is probably nothing! The internet is getting crowded and websites are no more a company display profile; they are actually the … Continue reading Conversion Focused Web Design – What Designers Should Know
Stacey RudolphJune 30, 2015 When creating landing page content, there are some simple elements that will help you drive more conversions. While not universal truths that never change, these elements are prevalent in high converting pages, and common enough to see patterns to help you drive your own successes. 1. The Killer Headline. It … Continue reading How to Create Conversion Focused Content for Landing Pages
