Using Artefact’s audience engine, Reckitt improves segmentation and ROI. Chris Wood on November 9, 2021 “The audience engine is aimed at building a scalable and AI-driven approach to first party data,” said Tristan Silhol, Senior Manager, Consulting for Artefact US, part of the global data services company, at the recent MarTech conference. He noted that … Continue reading How Reckitt gained a competitive advantage with first-party data
Tag Archives: FirstParty
Ready to Leave Cookies Behind? Steps to Become a First-Party Data Expert
Stephanie Shreve August 20, 2021 It’s no secret that third-party cookies are on their way out. Consumers have demanded more control over the data they share, and government regulations and browsers followed suit. According to StatCounter, we can expect an 82% decline in addressable media with the loss of third-party cookies. This equates to a … Continue reading Ready to Leave Cookies Behind? Steps to Become a First-Party Data Expert
4 Ways to Collect Valuable First-Party Data in a Cookieless World
Joe Martinez April 16, 2021 As Facebook’s iOS 14 policies are starting to come into effect along with Google’s recent announcement on privacy updates, advertisers are realizing that the way we used to target and market users is going to change if it has not already. The details about what is changing can be found … Continue reading 4 Ways to Collect Valuable First-Party Data in a Cookieless World
What Is First-Party Data?
Craig FerraraOctober 31, 2015 All businesses today rely on data. But what type of data am I referring to and why is so much money being spent on “data?” The term “data” is actually very nebulous and can refer to just about anything — so it helps to contextualize the information I’m about to present. When I … Continue reading What Is First-Party Data?
It’s Alive: The Power Of First-Party Intent Signals
How do you achieve true people-based marketing? Columnist Mike Sands explains why it’s all about reaching customers at the right time with the right message. Mike Sands on September 22, 2015 My last column dissected the difference between first-, second- and third-party data and why first-party data in particular is critical to people-based marketing. But … Continue reading It’s Alive: The Power Of First-Party Intent Signals
Report: Google May Allow First-Party Data Targeting In Search Within The Year
The move would let advertisers target customers in search results using email addresses or other CRM data. Ginny Marvin on April 15, 2015 There may finally be an answer to the question of whether Google will ever loosen the reigns on ad targeting and allow marketers to use their first-party data to reach existing customers. Citing anonymous … Continue reading Report: Google May Allow First-Party Data Targeting In Search Within The Year
Retargeting and the Role of First-Party Data
Duff AndersonJanuary 22, 2015 With the sheer size and scale of the Internet, it is no surprise some individuals choose to browse several sites before committing to a product or service. However, every website visitor lost is a missed opportunity to create a loyal customer. This means that getting a visitor to return to a … Continue reading Retargeting and the Role of First-Party Data
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