Tag Archives: first

First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption

The annual marketing spend for these platforms will more than double by 2023, the report predicts. Barry Levine on May 15, 2018   In the hubbub over all the new technologies, the workhorse marketing automation platforms keep doing their jobs. And in “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” [available for Forrester clients only], … Continue reading First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption

TD Ameritrade, Havas Place First Ad In Blockchain

TD Ameritrade, Havas Place First Ad In Blockchain by Laurie Sullivan  @lauriesullivan, April 20, 2018 TD Ameritrade became the first company to embed an advertisement in the blockchain with assistance from its agency of record, Havas New York. The campaign, titled Greetings from the Blockchain, aims to “celebrate” the growing community of blockchain innovators and investors, … Continue reading TD Ameritrade, Havas Place First Ad In Blockchain

Integrating Voice First in Business Strategy – 12 Key Points

Mitul Makadia — March 27, 2018 Follow @mitulmakadia— March 27, 2018 We’re well aware that modern communication within both, B2B and B2C space, regarding any issues tend to happen over mail or call. Unfortunately, both these mediums open the gateway to a lot of misunderstanding and miscommunication as well which results in us having to … Continue reading Integrating Voice First in Business Strategy – 12 Key Points

5 Questions Your Marketing Resume Must Answer to Make a Good (And Lasting) First Impression

Bob Van Rossum — March 1, 2018 Follow @BobVR — March 1, 2018 Marketing headhunters know the job search process is no easy feat. And knowing that one single document could determine the next stop on your journey in becoming a marketing executive is a bit nerve-racking. The days when recruiters took their time to … Continue reading 5 Questions Your Marketing Resume Must Answer to Make a Good (And Lasting) First Impression