Sahail Ashraf May 24, 2021 Social media platforms are innovating all the time, but sometimes they also copy. The recent growth of Clubhouse, and its quick cloning by other companies, illustrates this perfectly. Is it a problem? Social media platforms are dynamic spaces, and the industry is competitive. Getting one step ahead of the competition … Continue reading Who Did It First? And Does It Matter?
Tom Wozniak April 17, 2021 Recently, I was able to travel to my first industry conference since January 2020. The digital and performance marketing industries have largely shifted to virtual conferences since that time. On March 21, Lead Generation World kicked off the opening night of a multi-day conference in Orlando FL. Since returning from … Continue reading Attending the First In-Person Industry Event in Over a Year
Brand Safety For CTV Comes First, Performance Is A Close Second by Wayne Friedman , February 19, 2021 Although there is a continued lack of simple, industry-wide standards for cross-media and/or connected TV metrics — as well as some eye-opening fraud issues — CTV advertising dollars are estimated to rise to $11 billion. What’s the … Continue reading Brand Safety For CTV Comes First, Performance Is A Close Second
Liz Kislik February 17, 2021 A few months ago, I did a Dear HBR podcast on how hard it can be to confront your boss. One of the difficulties is that we can’t anticipate the true needs of someone whose experience we haven’t had. I’m reminded of a story my son’s fourth grade teacher … Continue reading Is It Safe to Be Candid with Your Boss? First Learn What They Want
Blair Nicole Nastasi February 8, 2021 As the Covid-19 pandemic continues to change the landscape of organizations around the world, business leaders are still struggling to adapt to the new norm. With many employees still working from home and nearly every industry conducting more business remotely, businesses have found it a challenge keeping employees engaged. … Continue reading Driving Employee Engagement Should Be First Priority For Business Leaders in 2021
Julie Hansen December 26, 2020 Your virtual first impression can make or break your sale. In the first few seconds of a video call, prospective customers quickly make decisions about you and your company and how (or whether) they’re going to listen to you. To ensure you’re making a strong first impression, look no further … Continue reading Virtual First Impression: 5 Secrets from the Stars
Jay Yu November 18, 2020 How hard is it to build a URL shortener? The simple answer is that it’s not too difficult. A software engineer can quickly spin up code to shorten a link, and there are lots of resources and tutorials online that walk you through how to do it. However, there are … Continue reading Want to Build Your Own URL Shortener? Read This First.
Laura Spawn November 16, 2020 “Over 95% of U.S. office workers” were forced “to become regular telecommuters practically overnight” this year, according to the U.S. Senate testimony of Global Workplace Analytics president Kate Lister. While remote work continues to be a windfall for typically on-site workplaces to keep businesses operational and employees and communities safe … Continue reading 6 Things to Consider Before Hiring Your First Remote Employee
Jenna Ott November 3, 2020 A lot of things have changed when it comes to how we do business and connect with prospects and customers. As we all become more accustomed to a predominantly remote and online model, it is becoming increasingly necessary to embrace new approaches to traditional things. Within the SaaS industry, trade … Continue reading 4 Key Strategies to Have Great Turnout For Your First Virtual Event
Sarah Bentley September 25, 2020 LinkedIn’s default setting is to update your headline with the title of your current position and company name, however, this won’t make you stand out from the crowd. You may be wondering what components your headline should actually include if you want to be unique or original, and be one … Continue reading Make a Lasting First Impression on LinkedIn