Tag Archives: first

Agency New Biz Continues To Recede Through First 8 Months

Agency New Biz Continues To Recede Through First 8 Months by Joe Mandese  @mp_joemandese, October 14, 2022 While the ad industry still is not in a recession, according to the major agency forecasting units, the major agencies continue to see their year-over-year revenues declining, according to a monthly tracking study of revenue gains by consultant … Continue reading Agency New Biz Continues To Recede Through First 8 Months

DoubleVerify Launches Attention Measurement, Mondelez First To Use

DoubleVerify Launches Attention Measurement, Mondelez First To Use by Laurie Sullivan  @lauriesullivan, October 5, 2022 DoubleVerify this morning unveiled the DV Attention Lab, a new attention-based measurement service its positioning as an alternative to third-party cookie-based targeting. The service, which uses in-depth attention data to measure ad exposure and engagement, has Mondelez International as its … Continue reading DoubleVerify Launches Attention Measurement, Mondelez First To Use

First look: Telfar’s debut sportswear collection

By Elizabeth Segran August 17, 2022 Telfar Clemens, the Liberian-American designer, is known for his radical inclusivity, encapsulated by his slogan, “It’s not for you. It’s for everyone.” [Photos: Telfar] He only designs unisex garments and he deliberately prices his products to be more affordable than other designers. His famous tote bag—sometimes known as the … Continue reading First look: Telfar’s debut sportswear collection

Welcome emails have best click-to-open and first purchase rates

Emails triggered by price cuts and back-in-stock have 25% first purchases rate. Constantine von Hoffman on August 15, 2022 Welcome emails and those triggered by inventory changes have the best click-to-open and first purchase conversion rates, according to a new study.  Email campaigns triggered by price cut and back in stock notices resulted in first … Continue reading Welcome emails have best click-to-open and first purchase rates

The Expansion Is Over: Ad Economy Recedes For First Time In 16 Months

The Expansion Is Over: Ad Economy Recedes For First Time In 16 Months by Joe Mandese  @mp_joemandese, July 18, 2022 The U.S. ad market contracted 3% in June, marking the first decline since February 2021, according to a MediaPost analysis of data from Standard Media Index’s U.S. Ad Market Tracker. The contraction follows a steady … Continue reading The Expansion Is Over: Ad Economy Recedes For First Time In 16 Months

Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign

Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign by Laurie Sullivan  @lauriesullivan, July 13, 2022 Lotame will release data on Wednesday detailing a video campaign with Banana Boat that tests the performance and the scale of programmatic audience targeting with and without third-party cookies.  “The concept of cookieless is new, and … Continue reading Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign

‘New Economy’ Brands First To Cut Back Due To Headwinds In Actual Economy

‘New Economy’ Brands First To Cut Back Due To Headwinds In Actual Economy by Joe Mandese  @mp_joemandese, July 8, 2022 The “new economy” advertising sector is the one feeling the biggest pinch from the trend of the general economy. That’s the consensus of a panel of ad industry experts queried by Wall Street securities analyst … Continue reading ‘New Economy’ Brands First To Cut Back Due To Headwinds In Actual Economy

Zeta becomes first marketing platform to join the AWS marketplace

The Zeta Marketing Platform will now be available to the large market of AWS customers. Kim Davis on June 1, 2022 Zeta Global has announced that its Zeta Marketing Platform (ZMP) will become available in the Amazon Web Services Marketplace. The Marketplace does list individual martech solutions such as marketing automation platform Mautic and Suite … Continue reading Zeta becomes first marketing platform to join the AWS marketplace