Tag Archives: first

To Build Your Brand’s Following, You Need to Give Value First

Rachel Sullivan — May 11, 2019 Follow @rachelesullivan — May 11, 2019 There are no shortcuts to good marketing. This may be an unpopular opinion, but I strongly believe it. Sometime within the last five to 10 years, the meaning behind the term “growth hacking” has morphed into an excuse to use hacks (sometimes more … Continue reading To Build Your Brand’s Following, You Need to Give Value First

Google shares details on how first price auctions in Google Ad Manager will work

Says it is working with partners and still plans to complete the transition to first price for Google Ad Manager this year. Ginny Marvin on May 10, 2019 In March, Google announced it will shift to first price auctions for Google Ad Manager, its ad server and publisher exchange, by year end. On Friday, it … Continue reading Google shares details on how first price auctions in Google Ad Manager will work

What Self-Employed Professionals Should Know About Running Their First Business

Deborah Sweeney — April 17, 2019 Follow @MyCorporation — April 17, 2019 What does the self-employed economy look like as its members begin to embrace small business ownership? Cloud accounting software company FreshBooks recently released the 3rd Annual American Self-Employment Report. The report’s research picks up where previous studies left off, as it analyzes data … Continue reading What Self-Employed Professionals Should Know About Running Their First Business

Make It Count: How Business Owners Can Make a Memorable First Impression

Max Palmer — April 18, 2019 — April 18, 2019 Last time I checked, there are more than 57 million freelancers/small business owners in the U.S. alone. It’s anticipated that by 2027 50.9 percent of the U.S. population will be freelancing. Suffice to say — it’s more important than ever to start separating yourself from … Continue reading Make It Count: How Business Owners Can Make a Memorable First Impression

Hello peak martech: 2019 Marketing Technology Landscape growth slows for first time

Marketing technologies are taking new shape in response to several factors, not least of which is the cloud. Ginny Marvin on April 4, 2019  SAN JOSE, CA — The number of companies encompassed in the famous Marketing Technology Landscape did not grow by double digits for the first time in eight years, with the 2019 Marketing … Continue reading Hello peak martech: 2019 Marketing Technology Landscape growth slows for first time

The Ultimate Guide to Writing Your First RFP Response — And Making it Kick Ass

Zena Ryder — March 23, 2019 Follow @boudicawriting — March 23, 2019 If you’re a small business owner embarking on your first response to an RFP (Request For Proposals), you’re probably feeling both excited and apprehensive. You know that winning an RFP competition can be lucrative… but the RFP response process has a bad rap. … Continue reading The Ultimate Guide to Writing Your First RFP Response — And Making it Kick Ass

Time to leave last touch attribution in the dust? Answer these 4 questions first

The days of last touch attribution may be numbered. Here’s what retail marketers need to consider before making the switch to a multi-touch model. Mike Farrell on March 20, 2019 at 11:11 am Retail marketers have debated the end of last touch attribution for over a decade now. In today’s omnichannel marketing world, where consumers … Continue reading Time to leave last touch attribution in the dust? Answer these 4 questions first