Tag Archives: first

Attending the First In-Person Industry Event in Over a Year

Tom Wozniak April 17, 2021 Recently, I was able to travel to my first industry conference since January 2020. The digital and performance marketing industries have largely shifted to virtual conferences since that time. On March 21, Lead Generation World kicked off the opening night of a multi-day conference in Orlando FL. Since returning from … Continue reading Attending the First In-Person Industry Event in Over a Year

Brand Safety For CTV Comes First, Performance Is A Close Second

Brand Safety For CTV Comes First, Performance Is A Close Second by Wayne Friedman , February 19, 2021  Although there is a continued lack of simple, industry-wide standards for cross-media and/or connected TV metrics — as well as some eye-opening fraud issues — CTV advertising dollars are estimated to rise to $11 billion. What’s the … Continue reading Brand Safety For CTV Comes First, Performance Is A Close Second

Driving Employee Engagement Should Be First Priority For Business Leaders in 2021

Blair Nicole Nastasi February 8, 2021 As the Covid-19 pandemic continues to change the landscape of organizations around the world, business leaders are still struggling to adapt to the new norm. With many employees still working from home and nearly every industry conducting more business remotely, businesses have found it a challenge keeping employees engaged. … Continue reading Driving Employee Engagement Should Be First Priority For Business Leaders in 2021

6 Things to Consider Before Hiring Your First Remote Employee

Laura Spawn November 16, 2020 “Over 95% of U.S. office workers” were forced “to become regular telecommuters practically overnight” this year, according to the U.S. Senate testimony of Global Workplace Analytics president Kate Lister. While remote work continues to be a windfall for typically on-site workplaces to keep businesses operational and employees and communities safe … Continue reading 6 Things to Consider Before Hiring Your First Remote Employee

4 Key Strategies to Have Great Turnout For Your First Virtual Event

Jenna Ott November 3, 2020 A lot of things have changed when it comes to how we do business and connect with prospects and customers. As we all become more accustomed to a predominantly remote and online model, it is becoming increasingly necessary to embrace new approaches to traditional things. Within the SaaS industry, trade … Continue reading 4 Key Strategies to Have Great Turnout For Your First Virtual Event