Tag Archives: first

Target CEO shuffles leadership team as his first big move after taking over

February 10, 2026 Target CEO shuffles leadership team as his first big move after taking over

Brand is the decision in B2B, and AI decides first

AI forms brand perception upstream, long before buyers see your positioning. Consistent delivery across every touchpoint is now the differentiator. By Eric Dates February 9, 2026 B2B marketing has always loved certainty. Clear value props. Clear differentiation. Clear “why us.” A neat list of features, benefits and proof points that make a … Continue reading Brand is the decision in B2B, and AI decides first →

AI could unlock $30B for marketers, if we fix measurement first

AI Tools

When channels can’t be measured, they get underfunded. Bias in today’s models limits growth. Here’s why better foundations matter more than new tools. By Angelina Eng February 6, 2026 Your analytics team is spending hours connecting the dots across your offline and online campaigns. Your attribution approach is predominantly last-touch or when … Continue reading AI could unlock $30B for marketers, if we fix measurement first →

Microsoft Hires First ‘AI CMO,’ Pushing Intelligence Into Ads

Microsoft Artificial Intelligence

Microsoft Names ‘AI CMO,’ Pushes Intelligence Into Ads by Laurie Sullivan , Staff Writer, January 21, 2026 Andréa Mallard has spent the past seven years leading marketing at Pinterest. Now she has joined Microsoft AI as its new chief marketing officer. “AI is already the most consequential technological shift of my lifetime,” Mallard wrote on LinkedIn, … Continue reading Microsoft Hires First ‘AI CMO,’ Pushing Intelligence Into Ads →

Are gambling markets becoming entertainment first, betting second?

Gambling Race

Are gambling markets becoming entertainment first, betting second? Rachael Davies Suswati Basu With online betting on the rise in the US and the rise of entertainment-focused prediction markets, is the identity of gambling evolving? The atmosphere of gambling is changing rapidly as more innovations enter the space. Prediction markets are encroaching on … Continue reading Are gambling markets becoming entertainment first, betting second? →

Android code reveals OpenAI’s plans as user reports first ChatGPT ad

Chatbots

OpenAI appears to be testing ChatGPT ads, with new Android clues and a user report hinting that the rollout may be getting close. Danny Goodwin on December 2, 2025 OpenAI is reportedly nearing the launch of ads in the ChatGPT Android app, according to recent code findings. Meanwhile, one user says an ad has … Continue reading Android code reveals OpenAI’s plans as user reports first ChatGPT ad →

Eli Lilly becomes first healthcare company to hit $1 trillion

Healthcare Industry

November 21, 2025 Eli Lilly becomes first healthcare company to hit $1 trillion

If the AI bubble bursts, marketing could take the first hit

Martech-MarketingGuide

Marketers love AI, but the sector’s growing debt and shaky foundations, means they could be the first to suffer if the hype-driven boom turns into a bust. Constantine von Hoffman on November 5, 2025 “How do we know when irrational exuberance has unduly escalated asset values?” — Alan Greenspan, Federal Reserve Chair, December 5, … Continue reading If the AI bubble bursts, marketing could take the first hit →

Arizona hits $46m in tribal gaming contributions for first quarter of financial year

Games Business

Arizona hits $46m in tribal gaming contributions for first quarter of financial year Rachael Davies The Arizona Department of Gaming has announced that the first quarter of the financial year has seen over $ 46 million in tribal gaming contributions. In total, so far in the first quarter of the 2025/26 fiscal year, tribal gaming … Continue reading Arizona hits $46m in tribal gaming contributions for first quarter of financial year →

OpenAI’s first major brand campaign wants to win your heart and mind

Open Artificial Intelligence

September 28, 2025 OpenAI’s first major brand campaign wants to win your heart and mind A young couple is casually hanging out in an apartment. The girl takes a fork full of food off a plate, as the young man asks, “Good?” She nods, furrowing her brow in a way that signals slight surprise that … Continue reading OpenAI’s first major brand campaign wants to win your heart and mind →