Matt Curtis — March 24, 2017 — March 24, 2017 Facebook stands as the giant among other social media platforms with over one and a half BILLION active users. For this reason, it’s no surprise why so many businesses choose to use it as their go-to social media platform. Despite the heavy business usage, many … Continue reading Fighting the Algorithm: Facebook’s Greatest Strength is Your Biggest Weakness
Ben Bradley — November 7, 2016 Follow @b_bradley— November 7, 2016 Chargebacks are a complex, expensive and aggressive problem. First, they come in all shapes and sizes and impact all types of merchants. There are two main types of chargebacks — fraud (which includes true and friendly fraud) and non-fraud. True fraud chargebacks occur when … Continue reading 7 Mistakes Recurring Merchants Make When Fighting Chargebacks
by Melissa Duko April 29, 2016April 29, 2016 Advertisers having been dealing with fraud for years. But fraudsters’ latest scheme – ad injections – is giving many advertisers pause. Ad injections are ads placed on websites through browser extensions. Once ads are “injected,” they’re sold by third parties without the owner’s permission. Ad injections are … Continue reading Fighting Ad Injection: What You Need to Know
by Dave Brock February 1, 2016 Follow @davidabrockFebruary 1, 2016 Today, I had an unusual exchange of emails with a top executive (client and close friend). I’d sent, perhaps too casually, a note with a critique and suggestions on a project his team had been working on, somewhat related to the things I was doing … Continue reading Everyone Is Fighting A Battle You Know Nothing About!*
David PooleAugust 27, 2015 Cart abandonment is the scourge of digital commerce. Every day, businesses see revenues slip away from them because customers give up on the transaction before completing it. Right now, the global average for abandonment is 76%. More than three-quarters of those who start an online transaction don’t finish it. That is … Continue reading Fighting Online Abandonment – It’s Easier Than You Think
Ian JindalJuly 27, 2015 Fans of the actor Tom Cruise are probably familiar with the phrase ‘show me the money’ – a totemic line from the 1996 movie Jerry Maguire. You don’t need to have seen the film to get what the point of the line is; money talks, and the mess-that-bulls-leave-behind walks. The bottom … Continue reading Fighting a Losing Battle With an Army of Broken Promises
Site says the system it has in place can fight an attack in milliseconds versus the four-plus hours it would have taken a year ago. Amy Gesenhues on February 20, 2015 Pinterest has upped its game against spam, claiming to have cut the number of Pinners who click on spam in half during the last … Continue reading Pinterest Ups Its Spam Fighting Efforts: Cuts Number Of “Spam Clicks” In Half
By Alex Gutman, Published November 12, 2014 Ecommerce is on the rise, shattering records with every holiday season. If Alibaba’s recent IPO on Wall St. is any indication, the time is now to double your efforts in the ecommerce arena. However, with these amazing opportunities to grow your brand’s bottom line, come efforts to exploit … Continue reading Protect Your Brand: Maximize your Marketing Budget by Fighting Online Counterfeiting
by Francois Laxalt, Oct 22, 2014 Digital marketers are under pressure to increase the number of messages in order to drive revenue. But can we deliver all these messages and do it in a way that increases conversions and reduces marketing fatigue? The Evidence Speaks The marketing fatigue phenomenon was the subject of a first-of-its-kind … Continue reading Fighting Marketing Fatigue: Proof You Can Increase Message Frequency And Still Win
