Susan Tatum — May 22, 2017 — May 22, 2017 If I were to visit your website, would I find a collection of social media icons I can click on to go to your company page on each of the most popular networks? Would I find the pages fairly active with summaries and links to … Continue reading Why Most B2B Social Media Programs Fail to Generate Real Leads
Bulldog Drummond — April 21, 2017 Follow @BULLDOGDRUMMOND— April 21, 2017 My youngest daughter is a skateboarder. With her, I’ve spent a fair amount of time at skateboarding events and at skate parks. While I’ve been wowed many times by bold and amazing stunts, I’ve also noticed one thing: skateboarders fall. A lot. Pros, beginners, … Continue reading How to Fail Successfully
Catherine Hayden — April 21, 2017 — April 21, 2017 Ever wondered how some people seem to own everything they do on social? All of the answers you need are here. We’ve rounded up tips from three social media superstars, with practical ideas for applying them in your marketing. Dan Wieden – The Guy Who … Continue reading How Not To Fail In Social Media Marketing
Heather R. Morgan — April 7, 2017 Follow @HeatherReyhan— April 7, 2017 Contrary to what you might expect, sales emails should not be all about you and your company. Instead, you should put your prospective customers front-and-center when you plan a new campaign: What do they care about? What are their problems, and how can … Continue reading Narcissism: The Biggest Reason Your Sales Emails Fail
Parker Davis — April 4, 2017 Follow @answer1— April 4, 2017 Most small businesses understand how important their web presence is, but they probably don’t understand how important it is to audit their company’s website. If a website isn’t generating business inquiries, sales, and customer feedback, there may be a problem. The idea of auditing … Continue reading Don’t Let Your Business Fail An Easy Guide To SEO Auditing
Mark Miller — April 2, 2017 Follow @MMtwopointfive— April 2, 2017 Earlier this month I received what has to be one of the single worst marketing emails I’ve ever seen in my professional career. It was like a train wreck: one long, rolling chain of marketing disasters that had me fixated until I could scroll … Continue reading The Epic Marketing Fail I Just Experienced (and How to Avoid Making the Same Mistake)
Nayomi Chibana — March 13, 2017 — March 13, 2017 Since 2010, the popularity of infographics has soared online–and is still on the rise, as charted by Google Trends below. At one point, the use of infographics was limited to academic circles, but now they’re seen as a way to make any topic more palatable. … Continue reading 10 Reasons Why Some Infographics Fail (And How to Make Yours Succeed)
Jodi Schechter — February 15, 2017 Follow @jjschechter— February 15, 2017 FACT: The majority of digital experience projects fail You read that right. A recent survey by Forrester Consulting reveals that more than 60 percent of all digital experience transformations do not succeed. An even more dire stat by Consultancy.UK pegs the shocking failure rate … Continue reading Why Digital Transformation Projects Fail
Stacey Rudolph — February 9, 2017 — February 9, 2017 Isn’t it amazing that 90% of startups do not make it past the 5th year? According to Go-globe, 74% of high promising internet businesses fail because of premature scaling while 29% others fail due to cash flow problems. Failure is part of online business, and … Continue reading Why Startups Fail and How Yours Can Succeed [Infographic]
Candace Huntly — November 29, 2016 Follow @SongBird_TO— November 29, 2016 While the idea of working for yourself, building something from scratch, and setting your own hours seems absolutely amazing, there is a flip side to the entrepreneurship coin, and it can be a bit dark and scary. Did you know that only half of … Continue reading 7 Reasons Why Start-ups Fail… And How to Come Out Ahead
