Gleb Tsipursky — November 12, 2019 Follow @Gleb_Tsipursky You probably heard the business advice of “failing to plan is planning to fail.” That phrase is a misleading myth at best and actively dangerous at worst. Making plans is important, but our gut reaction is to plan for the best-case outcomes, ignoring the high likelihood that … Continue reading Are You Falling for the Myth of “Failing to Plan is Planning to Fail”?
Qhubekani Nyathi — October 8, 2019 Follow @qtnyathi Collaboration is the name of the game in online marketing these days. More and more brands now realize the power of partnership. Joining hands with like-minded brands or bloggers yields bigger, better, and faster results. Whether you are doing a product launch, need affiliate partners or want … Continue reading Why Influencer Requests Fail (Plus Solutions)
Some vendors prioritize growth and new features over supporting existing clients and the pressure of making a decision about which one is an on-going challenge. Gene De Libero on September 24, 2019 My friend and colleague Mark Demeny wrote a great blog post discussing the demands of the marketplace on software vendors and how those … Continue reading How to avoid a marketing technology #Fail
Olivia Lipkin — August 7, 2019 — August 7, 2019 It doesn’t take much effort to find various studies proving that digital ads are ineffective. One study found that only 12% of display ads are ever looked at, with just 4% being viewed for over a second. That’s certainly less than ideal when you’re trying … Continue reading 3 Reasons Your Digital Ads Fail (and How Intent Data Helps)
Mike Allton — July 12, 2019 Follow @Mike_Allton — July 12, 2019 There’s no denying that social media marketing software can be an enormous asset to businesses of all sizes, creating, publishing, and even reviewing the performance of their content easier and quicker. Many tools can help you streamline the social marketing process while making … Continue reading 5 Ways that Social Media Marketing Software Can Fail You
Why 85% Of Artificial Intelligence Projects Fail by Laurie Sullivan @lauriesullivan, June 21, 2019 Many companies have seen success when implementing artificial intelligence. Data and consulting firm Kantar, for one, recently got the green light to further integrate AI into several new services the company said will help bands, advertising agencies and media companies more … Continue reading Why 85% Of Artificial Intelligence Projects Fail
Dave Brock — May 29, 2019 Follow @davidabrock — May 29, 2019 I’ve been participating in a great discussion on the importance of talent. It’s an area that doesn’t get the attention needed and is critical to organizational performance. Too few managers pay the right attention to talent, both recruiting, onboarding, developing, and retaining the … Continue reading When “A-Players” Fail
Zeeshan Khalid — April 1, 2019 — April 1, 2019 E-commerce stores bring enormous opportunities to generate massive revenues. With a sustained customer base and scope, this business has proven to be lucrative. However, their are certain pitfalls accompanied with it, which makes it extravagant to few determined individuals. No matter which business niche you … Continue reading A Statistical Analysis on Why eCommerce Businesses Fail [Infographic]
Larry Kim — March 31, 2019 Follow @larrykim — March 31, 2019 It’s a reality all entrepreneurs must come to terms with: the potential for failure. Over 51% of businesses will fail in their first five years (U.S. Census data), and even 25–30% of venture-backed businesses fail. If you want to innovate and put yourself … Continue reading Your Startup is About to Fail. Here are 20 Reasons Why [Infographic]
Darleen DeRosa — March 25, 2019 Follow @onpoint_llc — March 25, 2019 Free-Photos / Pixabay Today, more and more companies are emptying their cubicles and opting for a virtual workforce. For many organizations, the cost-cutting nature of virtual collaboration, which allows companies to save money on real estate costs and decreases the need for business … Continue reading The Top 5 Reasons Why Virtual Teams Fail
