Brett McHale July 30, 2021 iOS 14 has certainly lived up to the headache that it was predicted to be for several months. Between domain verification and aggregated event management, your average Facebook advertiser will certainly feel lost in the new iteration of the advertising platform. I’ve even seen experienced marketers scratching their heads as … Continue reading 2 Smart Strategies to Generate Leads on Facebook in iOS 14
Ryan Stewart July 25, 2021 Traditional “funnels” using email automation are dying a slow, painful death. Aside from the terrible open rates, consumers aren’t dumb – they know you’re going to hassle them with sales emails for the rest of eternity. Email still has it’s place in your marketing ecosystem, but when it comes nurturing … Continue reading How to Build a Profitable Facebook Group
Akvile DeFazio July 17, 2021 While Facebook advertisers continue to see the impacts of the iOS 14 update earlier this year, it remains a lucrative platform for brands to get in front of new people and to get them to convert. Whether this is your first foray into advertising on Facebook or you are looking … Continue reading How Much Do Facebook Ads Cost in 2021? (+Ways to Save)
Mitul Makadia July 5, 2021 Introduction Automated messages like “Hi, how may I help you?” are quite familiar when a customer requires some service online. Want to know what’s that? These are the chatbots for businesses that have improved customer service by making service available round the clock, and 64% of online users are satisfied … Continue reading 10 Ways to Scale Customer Engagement with Facebook Chatbots in 2021
Akvile DeFazio June 30, 2021 When it comes to Facebook advertising, your ad creative is everything. Solid copy gets users to click, but it’s the images and videos that get them to stop and read your ad in the first place. But what if you can’t afford a designer or fancy equipment? What if you … Continue reading 6 Free and Low-Cost Ways to Design Facebook Ads Like a Pro
Jock Breitwieser June 24, 2021 When you are trying to run a social media campaign, Facebook is the default option due to its massive reach. More than two billion users worldwide are active on the platform, and a large percentage of them could potentially be your target. Facebook is also replete with features designed to … Continue reading 10 Facebook Ads Tips and Features
Tom Martin June 22, 2021 Should we be on [insert name of new or hot social network here] or [established social media platform]? This is easily the most common question our digital strategy clients pose to us. And interestingly of late, the question tends to focus on two of the biggest social media platforms – … Continue reading Should My Company Focus on Facebook or Instagram to Reach Gen Z?
John Bogna June 1, 2021 So you’ve chosen a business idea, built your website, and now you need to get the word out. Chances are you’re already considering advertising through the two behemoths of the online ad world, Google and Facebook. But is it actually worth it to buy ads ? If so, which platform … Continue reading Google Ads vs. Facebook Ads: Which Is Right for Your Business?
Justin Herring May 23, 2021 I’m willing to bet you already know a lot about Facebook Ads. Facebook is still the most widely used social media platform with roughly 2.54 billion active daily users. Because of Facebook’s algorithm, non-paid content from family and friends are given priority in users’ feeds, making Facebook advertising a must … Continue reading How to Get More Conversions with Facebook Ads
Akvile DeFazio May 15, 2021 Whether you have one dollar or thousands of dollars to spend per day on your Facebook ads, keeping costs low by serving great ads is the name of the game. But what you think is a great ad may not actually be the greatest ad. With A/B testing, you can … Continue reading How to Save Money With Facebook A/B Testing—No Matter Your Budget
