Less isn’t necessarily more when it comes to video. Contributor Carla Marshall explains why the longer you can stream a Facebook Live video, the better your chance of generating engagement. Carla Marshall on February 24, 2017 Facebook continues to push video content via its News Feed algorithm, and video, particularly live video, remains key … Continue reading Why longer Facebook Live streams mean more engagement
Scott Barnett — February 24, 2017 Follow @scottabarnett— February 24, 2017 I had a conversation this week with a few publishers who were talking about how they use Facebook. A common theme arose, which was “should I love or hate Facebook?” My answer, (a bit tongue-in-cheek,) was “Yes.” If you are a local publisher, there … Continue reading For Local Publishers, is Facebook Friend or Foe?
Sahail Ashraf — February 21, 2017 Follow @Talcontent— February 21, 2017 We completely understand if you missed this one, and to be honest, not every brand has been allowed to take part. But split testing is out there for some Facebook business accounts, and this means that agencies working for brands can use ads in … Continue reading A Quick Guide To Split Testing Facebook Ads
Nicole Blanckenberg — February 19, 2017 Follow @https://twitter.com/StoreYaCom— February 19, 2017 There is an abundance of Facebook groups out there. I am sure you’re even joined a couple of eCommerce groups yourself. However, did you know that Facebook groups are not only for connecting and learning from other online store entrepreneurs, but are also an … Continue reading How to Use Facebook Groups to Grow Your Website Traffic
Hlib Nikk — February 18, 2017 Follow @HlibNikk— February 18, 2017 Live broadcasting is the latest trend in social media space. Facebook, Twitter, YouTube, and Snapchat are the major social networking sites where live video content is gaining momentum. Millions of small businesses have already used Facebook to deliver great marketing results. Thus, it is … Continue reading Use Facebook Live Video to Set Your Small Business Apart
Brad Smith — February 18, 2017 Follow @bsmarketer— February 18, 2017 Sex. It always works to get attention. Power words are so named because they leap off the page (or screen). They arrest attention. Which is exactly what you need when your ads are competing with people’s families and friends for attention on Facebook. Here … Continue reading 7 Power Words & Phrases to Test in Your Facebook Ads
James Scherer — February 18, 2017 — February 18, 2017 Are you marketing on Facebook, wondering what to post next or what’s going to work best for your business? We’ve all been there, our creative juices slowing to a trickle and a concern creeping up that maybe Facebook can’t deliver the results it used to. … Continue reading 42 Facebook Post Ideas from Businesses That Know What They’re Doing
Richard Smith — February 17, 2017 Follow @MeRichardsmith— February 17, 2017 Facebook advertisements need to be properly orchestrated, in order to lure customers into making purchases. Be it driving conversions via the social platform or clicking through the landing pages, amplifying sales is of paramount importance and companies must immediately fix the inadequacies associated with … Continue reading 12 Facebook Ad Fails: Fix These for Better Consumer Targeting
Angela Hamilton — February 16, 2017 — February 16, 2017 Facebook offers several types of advertising campaigns so you can best reach your target audience and accomplish your marketing goals. Currently, a few of Facebook’s top campaign types include Local Awareness, Website Clicks, Website Retargeting, and Lead Ads campaigns. Let’s take a closer look at … Continue reading How Do I Know Which Facebook Advertising Campaign is Right for Me?
Facebook recently started testing product ads that let retailers showcase multi-product imagery within the news feed. Contributor Laura Collins takes a look at the format and explains why it’s time for your brand to hop on board. Laura Collins on February 15, 2017 Facebook has been developing its ad offerings for years, and while … Continue reading Improving the social shopping experience: Facebook Shoppable Feed ads
