Why new data doesn’t indicate whether people are spending less time on Facebook now. And what it does show. Ginny Marvin on March 9, 2018 It’s a frustrating truth: Sometimes a data set just can’t tell the story you want or think you should be hearing. On Thursday, a story in Recode relied on … Continue reading No, we can’t say Facebook CPMs are up because of the News Feed change
Brett McHale — March 14, 2018 — March 14, 2018 Chances are, your ads’ reach extends beyond a single platform. In fact, for most businesses, a multichannel digital marketing strategy—also referred to as a “cross-platform” strategy— is the key to success. Your website, organic search rankings, paid search, paid social, partner programs, email nurture programs, … Continue reading Master Multichannel Marketing With Facebook Ads
Irakli Iosebashvili — March 13, 2018 — March 13, 2018 Marketing on Facebook is as much an art as a science. Most importantly, it’s an opportunity to curate a marketing program for full-funnel success, using a variety of ad formats and optimization tools. Among the myriad tools available to advertisers, creating relevance is a key … Continue reading Marketing on Facebook: How to Create Value and Relevance
Richard Bayston — March 13, 2018 Follow @rbcopywriting — March 13, 2018 (mohamed_hassan / Pixabay) For brands and advertisers alike, this year started with a shock: Facebook CEO Mark Zuckerberg announced that Facebook’s algorithm would change to give priority to family and friends. That reversed the general trend of Facebook’s history so far. Facebook used … Continue reading How Should Brands Work With Facebook After Its Algorithm Change?
Arik Hanson — March 12, 2018 — March 12, 2018 There’s been an awful lot of hand-wringing about Facebook lately. Edison Research released a report last week claiming Facebook usage was down–for the first time ever–from 67% to 62%. What’s more, Facebook usage among the coveted 12-34 segment was down from 79% in 2017 to … Continue reading What Would You Do If Facebook Really Did Fail?
Oksana Tunikova — March 11, 2018 — March 11, 2018 If you’re wondering how to stop ads on Facebook, you are not the only one. Facebook is nice in so many ways but its recent monetization experiments leave much to be desired. With so many sponsored posts and newly arrived in-messenger advertising, it’s not surprising … Continue reading How to Stop Ads on Facebook
Marko Saric — March 9, 2018 Follow @MarkoSaric — March 9, 2018 Anyone can easily start a new Facebook page in minutes, but it’s not as easy to make a successful page that reaches and engages people. This is why we turned to three of our power users in hope of getting some practical advice. … Continue reading 10 Steps To Successfully Launch A New Facebook Page For Your Business
Mary Cate Spires — March 7, 2018 — March 7, 2018 In the wake of the Facebook apocalypse, many brands are scrambling to reassess their Facebook strategy. If Facebook has been successful for your brand, but you are scratching your head at how to spark genuine conversation on your posts, you have come to the … Continue reading 7 Tools to Engage Your Facebook Audience
Alice Williams — March 6, 2018 — March 6, 2018 With the recent update to Facebook’s News Feed, owners of small- & medium-sized businesses may wonder if Facebook is worth their time and effort. Capitalizing on Facebook’s huge user base—2 billion & counting—requires (1) understanding the latest changes to Facebook; (2) developing a new, video-driven … Continue reading How to Generate Sales with Facebook Live in 2018
Janet Fouts — March 3, 2018 Follow @jfouts — March 3, 2018 Back in October Facebook rolled out an experiment called the “Explore Feed”, moving non-promoted posts from publishers and brands to a tab on the left side of desktop feeds where Facebook said one could find content “automatically customized for each person based on … Continue reading Buh Bye Facebook “Explore Feed”
