Pam Moore — March 2, 2018 Follow @pammktgnut — March 2, 2018 There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the … Continue reading Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics
Brett Loney — February 28, 2018 — February 28, 2018 Surprise, delight, and convert with video Mobile applications like Snapchat, Facebook, and Instagram have transformed user behavior. Now, at any given moment, people have an always-on outlet for recording and publishing videos of life moments as they happen. This means that video-based content has taken … Continue reading 6 Facebook Video Ad Plays to Improve Performance
Susan Gilbert — February 26, 2018 Follow @SusanGilbert — February 26, 2018 Get More Exposure for Your Business with Facebook Messenger Bots Would you like to experience more one-on-one communication with your leads and customers? Bots on Facebook Messenger are quickly becoming an effective tool for business, and can especially help attract more sales through … Continue reading How Facebook Messenger Bots Can Help Your Business Grow
The changes are part of an effort to improve transparency and clarity of ad measurement on the social network. Ginny Marvin on February 22, 2018 Facebook has made several changes to how and what advertising metrics it reports in an effort to improve transparency and clear up advertiser confusion. The changes come after … Continue reading Facebook is removing 20 outdated, redundant ad metrics; adding methodology labels
Anna-Liisa Toom — February 23, 2018 — February 23, 2018 geralt / Pixabay If your Facebook ads aren’t quite reaching all the people you’re looking to influence, there are several things you can analyze to solve the problem. Here are a few tactics to ensure your ads are delivering the way you want them to. … Continue reading How to Get Your Facebook Ads to Reach the People You Want to
Susan Friesen — February 23, 2018 Follow @eVisionMedia — February 23, 2018 The latest Facebook update has changed the rules of the social media game once again. Businesses who once relied on exposure in their business page follower’s newsfeed are now struggling to have any of their page posts appear at all. This is due … Continue reading 10 Ways to Boost Facebook Engagement and Improve Newsfeed Exposure
Tim Mocan — February 20, 2018 — February 20, 2018 If you’ve been running a Facebook page for some time, you’ve probably noticed that – over the past years – Facebook social reach has been taking a hit. Some like to call it a “conspiracy,” but when you consider the data, there seems to be … Continue reading 3 Reasons Why Your Facebook Social Reach Is So Low
Philippe Guay — February 15, 2018 Follow @sendtonews — February 15, 2018 Being dumped by your boyfriend or girlfriend can be traumatic. It can especially sting when you feel like you didn’t do anything wrong. As my mom told me after I lost my first serious girlfriend, “There are plenty of fish in the sea. … Continue reading Facebook Dumps Publishers. Now What?
Nick Leffler — February 18, 2018 Follow @exprance — February 18, 2018 Part of what makes Facebook such a powerful advertising network is that you can target such a specific group. Facebook ads deep targeting helps you reach your specific audience. If you use the right combination of audience demographics, interests, and behaviors you can … Continue reading How Facebook Ads Deep Targeting Helps You Reach A Specific Audience
Brett Loney — February 18, 2018 — February 18, 2018 FirmBee / Pixabay It takes a significant investment of time and capital to plan, produce, and distribute TV commercials. On Facebook, the only real barrier to entry is testing video ads and acting on the lessons learned. Additionally, the feedback loop and audience insights available … Continue reading 3 Reasons Why Facebook Video Ads Are Better Than TV
