Facebook advertising success boils down to the three areas of study: pixel and campaign strategy, audience targeting and measurement. Mike Farrell on July 15, 2019 Facebook’s ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That’s up 26% year over year. With this growth has come a … Continue reading How retailers can avoid the 9 biggest pitfalls of Facebook advertising
Tag Archives: Facebook
Facebook Pages Can Now Really Be Part of the Community
Sahail Ashraf — July 12, 2019 — July 12, 2019 Facebook Pages can now join Groups. While this may not initially seem like it is groundbreaking stuff, it is. This was the way things were in the past, public figures just couldn’t join groups as Pages. Now, it means that some people on Facebook can … Continue reading Facebook Pages Can Now Really Be Part of the Community
Why You Should Verify Your Facebook Business Page Now
Betsy Kent — July 12, 2019 Follow @bevisible — July 12, 2019 You know that little checkmark you see on some Facebook Business Pages that indicates it’s a verified business? You can get one, too. But before I explain how to verify your Facebook Page, here are 4 reasons why you should verify your Facebook … Continue reading Why You Should Verify Your Facebook Business Page Now
Facebook shows users more details about data used to target ads
Users will now be able to see the interests and categories used to target them and where the information came from. Amy Gesenhues on July 11, 2019 at 1:23 pm Facebook is introducing new details to its “Why I’m seeing this ad” feature for users. It now shows the interests and categories used to target … Continue reading Facebook shows users more details about data used to target ads
Facebook makes a play for creators with new tools, features for monetizing content
The updates aim to help creators earn more and enable advertisers to collaborate on branded content more easily. Taylor Peterson on July 9, 2019 at 1:29 pm In advance of VidCon later this week, Facebook announced Tuesday a new slate of updates designed to provide creators with more opportunities to make money — and attract … Continue reading Facebook makes a play for creators with new tools, features for monetizing content
William of Ockham and Your Facebook Data
Michael Hageloh — July 5, 2019 Follow @michaelhageloh — July 5, 2019 I’m just going to come right out and say it: I think we should all be paid to use social media. Do I have your attention? Okay, good. Now let me back up and explain where I’m coming from. In a lot of … Continue reading William of Ockham and Your Facebook Data
Facebook Email Marketing & its Impact on Conversion Rates
Ankit Prakash — July 5, 2019 — July 5, 2019 Despite all the ongoing debates on email marketing’s effectiveness, marketers continue to hail it as one of the best strategies to drive higher ROI. What has really changed in email marketing is how it is being done now. Emails have become more like one-on-one communication … Continue reading Facebook Email Marketing & its Impact on Conversion Rates
Facebook warns Pages it is downgrading posts that use exaggerated health claims to promote products
The company said it made changes to its algorithm last month to reduce the amount of misleading health information on the platform. Amy Gesenhues on July 2, 2019 Facebook announced on Tuesday it has made ranking updates to its News Feed algorithm, aiming to reduce posts that contain exaggerated or sensation health claims, as well … Continue reading Facebook warns Pages it is downgrading posts that use exaggerated health claims to promote products
Facebook Makes Job, Housing, Credit Ads Searchable, Eliminates Other Targeting Triggers
Facebook Makes Job, Housing, Credit Ads Searchable, Eliminates Other Targeting Triggers by Laurie Sullivan @lauriesullivan, July 1, 2019 Facebook plans to make ads for jobs, loans and credit card ads searchable for all its U.S. users, based on an agreement made in March following a legal settlement. The searchable database that makes U.S. housing ads … Continue reading Facebook Makes Job, Housing, Credit Ads Searchable, Eliminates Other Targeting Triggers
Why Facebook, Google Advertising During 2016 Presidential Election Lacked Paid-For Disclaimers
Why Facebook, Google Advertising During 2016 Presidential Election Lacked Paid-For Disclaimers by Laurie Sullivan @lauriesullivan, June 24, 2019 A Virginia Tech research team has recently released details from its investigation into the roles that Facebook and Google played in digital advertising around the U.S. presidential election in 2016. The tech companies reportedly stopped the Federal … Continue reading Why Facebook, Google Advertising During 2016 Presidential Election Lacked Paid-For Disclaimers
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