It limits targeting options to keep advertisers from running discriminatory ads. Amy Gesenhues on August 16, 2019 Facebook is adding the same Special Ad Category field it rolled out in Ads Manager in July to its Marketing API next month. The update, which is designed for marketers and developers running housing, employment and credit ads, … Continue reading Facebook Marketing API to get ‘Special Ad Category’ field for housing, employment, credit advertisers
Tag Archives: Facebook
Best Practices For Your First Facebook Advertising Campaign
Cas Johnson-Villalobos — August 10, 2019 — August 10, 2019 Facebook advertising is a powerful tool for expanding your social media marketing reach while targeting an intended audience. The social media platform allows you to narrow down the exact demographics your business aims to gain as customers. However, following practices that successful ad campaigns have … Continue reading Best Practices For Your First Facebook Advertising Campaign
Social Shorts: Instagram pulls ad partner, Facebook fights ad fraud, new Chief Creative Officer at Leo Burnett Chicago
The social media marketing week in review: A round up of news and announcements you may have missed. Amy Gesenhues on August 9, 2019 This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more … Continue reading Social Shorts: Instagram pulls ad partner, Facebook fights ad fraud, new Chief Creative Officer at Leo Burnett Chicago
Could Facebook’s reputation problem affect your Facebook marketing campaign?
In the short term, as long as you’re mindful of the effects these issues are having on users, you can adjust your marketing campaign to compensate for them. Timothy Carter on August 8, 2019 Facebook hasn’t been having a great time lately, at least in terms of public reputation. In the Cambridge Analytica scandal, Facebook … Continue reading Could Facebook’s reputation problem affect your Facebook marketing campaign?
Facebook to remove thousands of outdated interest targets for advertising
(Don’t panic.) The interest targets will be phased out in the coming months. Ginny Marvin on July 30, 2019 Facebook announced Tuesday that it will be removing thousands of outdated and infrequently used interest targets such as old movie and band names and other older cultural references. The vast majority of advertisers won’t notice the … Continue reading Facebook to remove thousands of outdated interest targets for advertising
How to Troubleshoot Your Facebook Ads for Better Results
Mike Wolfe — July 30, 2019 Follow @MikeWolfeCP — July 30, 2019 Having trouble with your Facebook ads? Not getting the results you had hoped for? Don’t give up! With over 2.38 billion monthly active users on the platform, deep targeting capabilities, and a low average cost per click, an effective Facebook ad strategy is … Continue reading How to Troubleshoot Your Facebook Ads for Better Results
6 Alternatives to Facebook for Social Media Marketing
Dan Moyle — July 25, 2019 Follow @danmoyle — July 25, 2019 Oh Facebook. What a complicated relationship we have with you. On one hand, we love the personal connections to family, old school friends, new friends, and monitoring our exes. We also love the “free marketing” Facebook Business Pages have given us. But then… … Continue reading 6 Alternatives to Facebook for Social Media Marketing
Use These 4 Facebook Resources to Improve Your Marketing
Susan Gilbert — July 19, 2019 Follow @SusanGilbert — July 19, 2019 Today I have some resources to help you improve your Facebook marketing strategy with tools and features. Facebook’s platform continues to expand with additions such as live video and job postings. Many brands and businesses can benefit greatly by taking advantage of the … Continue reading Use These 4 Facebook Resources to Improve Your Marketing
TV-focused brand budgets are more efficient when combined with YouTube and Facebook
You’ll build more complementary and incremental reach by adding Facebook Video and YouTube to TV, while also creating more efficient campaigns. Grace Kaye on July 17, 2019 This may not be groundbreaking news, but it bears repeating: the media landscape isn’t the same as it used to be. And it’s nowhere near ready to stop … Continue reading TV-focused brand budgets are more efficient when combined with YouTube and Facebook
How to Complement Your In-Person Events with Facebook Ads
Vernon Johnson — July 15, 2019 — July 15, 2019 mohamed_hassan / Pixabay If you’re from the midwestern United States, as I am, you’ve noticed that the seasons have finally shifted. Winter feels like a memory, you’re hearing outdoor music more often, and grills are alight. With the change of seasons, our calendars fill with … Continue reading How to Complement Your In-Person Events with Facebook Ads
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