Zach EttenMarch 3, 2015 Social media has revolutionized the way that local businesses advertise to potential customers. Thanks to mobile apps and other geo-based features, local businesses have even more opportunities to influence the behavior of nearby shoppers. Facebook’s new local awareness ads make the most of a potential customer’s close proximity to physical storefronts … Continue reading Drive Foot Traffic with Facebook Local Awareness Ads
Justin WongMarch 3, 2015 We’ve seen so many small businesses and startups whose Facebook pages have great content and engagement, but who still shy away from spending any advertising money. Maybe it’s because they don’t want to waste any money or maybe they don’t have the right expertise, but either way, there’s a good chance … Continue reading Four Amateur Mistakes To Avoid When Creating Facebook Ads
Adam DukesMarch 2, 2015 Hope your coffee is hot, this should take you about 3 minutes and 25 seconds to read (According to Forbes, the average adult reads 300 words per minute) For most websites, 98% of the website traffic leaves without taking the desired action. That is a lot of lost opportunities. I spend … Continue reading How to Add Facebook Tracking Pixels to Your WordPress Website in Under 5 Minutes
ComScore data show app number 1 in terms of time spent per mobile user. Greg Sterling on March 2, 2015 Pandora is now number one in time spent per mobile user per month, beating Facebook, according to comScore. The company shared the data with me in an email last week. Pandora grabbed the top spot from Facebook in … Continue reading Pandora Captures Attention Crown From Facebook In January
Margie ClaymanFebruary 28, 2015 There have been some pretty important updates for brands lately in the world of Facebook. We thought we would take the opportunity to summarize some of the more pressing issues you might face if you’re trying to promote your business on the social media platform. Using a personal page to promote … Continue reading Updates On Facebook Marketing
Lukas HardonkFebruary 26, 2015 Despite having been around since 2004, many people continue to look past Facebook marketing as a valuable tool. This couldn’t apply more to business owners and managers, who often see Facebook marketing as confusing and pointless. The truth is that Facebook marking is a valuable tool but only when utilized properly. … Continue reading The Dangers of Letting Your Facebook Page Sit Dormant
Juan Pablo CastroFebruary 25, 2015 Social media has a number of great capabilities for brands, from increasing awareness to sparking new levels of engagement. Facebook also makes it easier for advertisers to reach their target audiences through a platform they already use. Many companies have lamented that traditional forms of advertising aren’t as effective as they … Continue reading How To Set Up Facebook Ads
That means you have to work harder smarter to maximize the impact of your Facebook marketing strategy. These tips help you make the most of paid and organic strategies. 1. Schedule Updates Check your page insights and track all engagement levels. Schedule your updates around activity spikes on your Facebook page. Another trick that will … Continue reading How To Effectively Promote Your Content On Facebook (script)
Larry KimFebruary 23, 2015 Facebook recently announced the launch of their new dynamic Product Ads, a mobile-friendly ad format that enables retailers to sync their catalog with their Facebook advertising efforts. Available now through Facebook’s Marketing Partners, it’s coming soon to the self-serve platform. We already know that Google Shopping ads are incredibly powerful – … Continue reading New Dynamic Facebook Product Ads: 7 Things You Need To Know
Chris HortonFebruary 23, 2015 If you’re looking for new ways to capitalize on the consumer shift to SoLoMo and draw in nearby mobile users to your place of business, Facebook has you covered. In late January, Facebook announced a feature called Place Tips to help users receive contextually relevant information about nearby businesses directly in … Continue reading Facebook Place Tips: The Next Killer SoLoMo Tool for Businesses?
