Luana SpinettiMarch 10, 2015 Facebook has changed over the years. It grew bigger— and it grew stricter in its anti-spam policy to protect its users from businesses who tried to ‘overdo it’. No matter the hassle and the headache such changes brought along, Facebook is still one of the most frequented social platforms, making for … Continue reading 10 Essential Rules For Effective Facebook Marketing In 2015
Leslie HughesMarch 10, 2015 LinkedIn is the world’s largest business network. It’s the online version of your Board of Trade or Chamber of Commerce. It’s where business people are INVESTING time (not wasting time), which is why certain inappropriate LinkedIn status updates are like the sound of fingernails scratching a blackboard. Here are some of … Continue reading LinkedIn Is NOT The Same As Facebook: Don’t Make These Mistakes
Facebook is working with DataSift to give U.S. and U.K. businesses insight into what people are talking about on the social network. Martin Beck on March 10, 2015 Marketers will finally be able to drink from Facebook’s data firehose. At least some marketers. And perhaps sip is a better way to put it, but Facebook … Continue reading Facebook Opens “Topic Data” Firehose To Select Marketers
Columnist David Rodnitzky weighs the pros and cons of trusting Google and Facebook with your marketing analytics data. David Rodnitzky on March 10, 2015 Google and Facebook are in an arms race to provide the best ad tech they can to advertisers, and they’re willing to do it for little to no cost. This article … Continue reading All Your Marketing Data Belongs To Google & Facebook — Will You Keep It There?
Kathleen BoothMarch 8, 2015 Ask 10 people how Facebook engagement and accompanying metrics should be interpreted and you’ll get 10 different answers. While it’s easy to get wrapped up in the verbiage and industry standards, there are a few simple metrics that you can measure which will help you improve your marketing. Facebook Page Insights … Continue reading Using Facebook Page Insights to Improve Your Marketing
Stay tuned, but for now Facebook is running a limited test allowing Fox Sports and the NFL to sell ads against native video. Martin Beck on March 6, 2015 Facebook video is surging, going from zero to 3 billion daily views practically in the blink of Mark Zuckerberg’s eye. So far, though, Facebook is being … Continue reading How Will Brands Cash In On Native Facebook Video?
Laura DonovanMarch 6, 2015 If you manage a Facebook Business Page you may soon see some unexpected, and unwanted, changes to your Page. On March 12, 2015 Facebook will be purging deactivated accounts. This means that any Likes you have on your Page from these accounts will be deleted. Causing the Like counts on Business … Continue reading Facebook Purging Business Page Likes
Sarah GoligerMarch 4, 2015 Facebook ads are an excellent way to drive more traffic to your website and generate more leads for your business. However, setting up a few campaigns and just letting them run on their own won’t garner you much of either. Aside from keeping an eye on your cost-per-click and cost-per-lead metrics, … Continue reading 15 A/B Tests to Ramp Your Facebook Ad Performance
WishpondMarch 4, 2015 They say that half of marketing is creativity and the other half promotion. It’s definitely true of running a successful social media contest. This article will explain how to use Facebook Ads to promote a contest. Rather than give you the full background of advertising on Facebook I’ll skip straight to the … Continue reading Ensure a Successful Online Contest with Facebook Ads
Joel ArndtMarch 4, 2015 You used to have to pay a little if you wanted to get your posts in front of new Facebook audiences. Now you’ll have to pay a little to get posts in front of your established followers. Once you make the decision to pay for promotion on Facebook, one of your … Continue reading When It’s a Good Idea to Boost Your Facebook Post
