Heard stirrings about Facebook teaming with publishers? Columnist Andrew Waber explains how it works and what it means for marketers. Andrew Waber on May 27, 2015 Earlier this month, Facebook took the wraps off of its new Instant Articles offering. Another content-focused play for Facebook, Instant Articles is explicitly targeted to media outlets and allows … Continue reading Facebook Instant Articles: What’s In It For Advertisers?
Sarah GoligerMay 22, 2015 This is the second post in our “How to Launch Social” series, designed to help brands and companies get started with social media for business. You can read part 1 (Starting Up on Twitter) here. Why Use Facebook For Business? With 1.3 billion monthly active users worldwide, Facebook is undoubtedly one … Continue reading Starting Up On Social: Facebook
Brandt WittMay 21, 2015 We’ve written a couple of posts recently on these changes to the LinkedIn and Facebook APIs (Found Here and Here). Both of have either closed their doors or have given access to a select few. We aren’t the only ones that have been affected, but we also want to make sure … Continue reading 3 Facebook Contacts Workarounds to Give You Control of Your Network
Miguel ConnerMay 21, 2015 Scrolling down Facebook. Your eye catches a headline. Index finger shakes. Click me! Click me! You keep scrolling down, assured of your hulking free will. Time is too important to be wasted. You scroll up and click it. Ahhh! That situation illustrates the power of headlines—especially in the social media era. … Continue reading 5 Facebook Headlines We Hate To Love
Severin NesselhaufMay 19, 2015 Facebook unveiled Instant Articles last week, a feature that enables publishers to create fast, interactive articles on Facebook. Facebook Instant has two stated goals: Reduce the time it takes to load an article in the Facebook mobile app Create a more immersive reading experience within the mobile app The results so far … Continue reading Facebook Instant Articles: What It Means for Your Content Marketing
Eric SealMay 19, 2015 Running your local business’s Facebook page is tougher than it seems. Even if you post every day, you still might not see big results. If your Facebook “likes” are stuck at a woefully low number, you may be considering just giving it up. But anyone can tell you the benefits of … Continue reading How to Increase Your Local Facebook Likes with These Search Optimization Tips
Vishal PindoriyaMay 18, 2015 Ever since I saw a story about Now This, the video news service designed for social media, I knew that something was going to change soon. Now This doesn’t have a website per se, more of a note posted to let browsers know where to find them – which is on … Continue reading Facebook Instant Articles – A New Product for Publishers
Shelly KramerMay 18, 2015 It’s no secret, after the past few years of non-stop Facebook changes, that Mark Zuckerberg no longer wants his social network to just be the place where people share baby photos and BuzzFeed videos with their family and friends. It’s probably also a good bet that Facebook’s strategy isn’t focused on … Continue reading Facebook Messenger Platform: What You Need To Know
Larry KimMay 15, 2015 It’s getting more difficult to get in front of fans on Facebook without using ads; it’s true. All is not lost, though. One of the factors Facebook uses to determine which fans will see your content is affinity, which takes into consideration how engaged fans are with your brand. In a … Continue reading 3 Facebook Post Publishing Features for Crazy-High Engagement
Arik HansonMay 15, 2015 There’s this moment about halfway into Wall-E, when you realize the movie is about more than just a lovable little robot wandering an empty planet. Turns out Wall-E is all alone on Earth because the humans abandoned it for a mega spaceship – the Axiom – where robots attend to their … Continue reading Facebook is Building Its Own Hotel California
