Tracey WallaceJuly 30, 2015 Facebook reporting gives marketers a whopping 145 metrics to look at, and yet, Facebook reporting is only half of the equation when it comes to understanding if your Facebook ad spend is reaping you positive ROI. In comparison to the likes, shares and clicks your Facebook ad generates, the activity that … Continue reading The 7 Must-Measure Facebook Ad Analytics To Increase Your ROI
Sahail AshrafJuly 30, 2015 Facebook is all about video these days, but still some social media marketers question what the best strategy is for their pages. Should I be posting a native video versus posting a YouTube or an Instagram video on Facebook? Do third-party video posts underperform? Let’s take a look at the facts … Continue reading Are Facebook Native Videos Rewarded With Extra Boost In Organic Reach?
Steve RaysonJuly 29, 2015 If you have a Facebook Share or a Like button on your site, as we do on this page, you will see a number alongside it which is “the sum of: The number of likes of your URL The number of shares of your URL (this includes copy/pasting a link back … Continue reading Facebook Interactions: Why Shares, Likes and Comments All Count
Catherine LewisJuly 28, 2015 Not on Facebook yet? What are you waiting for!? In the latest installment of our six-part What Consumers Want series, we reveal how Facebook is by far the most popular site for consumers looking to engage with local businesses. Read on. Our recent Yodle survey* findings indicate that 45% of consumers … Continue reading What Consumers Want Part 5: Facebook Over The Rest
Amanda ClarkJuly 27, 2015 There are plenty of ways to build an audience for your company Facebook page, to extend its reach and its influence. Many Facebook marketing methodologies are rather costly, of course, and nearly all of them require a long-term commitment and a big-picture mindset. But what if we told you there was … Continue reading How to Invite People You Know to LIKE Your Facebook Page
Anton EliassonJuly 27, 2015 As we all know by now, Facebook is betting big on video, and video advertisers love it. The rate of new video features, both for users and advertisers are at the moment quite staggering. It feels like not a week goes by before another feature is announced. And with new features … Continue reading How These 5 New Facebook Video Updates Will Affect Your Marketing
Miranda PaquetJuly 24, 2015 Email and social media can be like the unruly siblings of online marketing. Email, the oldest, is mature and reliable. Social media, the wild child, is more outgoing and harder to pin down. And all too often, the two bicker back and forth, fighting for attention. But what if email marketing … Continue reading 4 Types of Emails to Promote Using Facebook Ads
Brian BasilicoJuly 24, 2015 Did you know that the two most shared things on the Internet today are kittens and bacon? They are even more popular than Kim Kardashian. So, you are probably asking yourself right now, “Who really cares?” Well, obviously those people who like kittens and bacon care (heck they are the ones … Continue reading Is Facebook Working For Your Business?
Jen Phillips AprilJuly 23, 2015 One of the biggest mistakes new marketers make is trying to be all things to everyone. What’s your objective? Let’s take the wine glasses in this photo for example. If you were in a beautiful setting with this wine in front of you, would you look forward to savoring the … Continue reading What’s Your Facebook Ad Objective?
Zach HellerJuly 23, 2015 Facebook Insights is their analytics platform for page managers. Anyone that manages a page on Facebook has access to this tool, which is easy to use and can provide exactly what you’d want it to, insights. Where can you find Facebook Insights? Log in to Facebook and go directly to your … Continue reading How to Use Facebook Insights
