Panelists at MarTech say understanding your internal capabilities is key before starting the buyer’s journey. Henry Powderly on October 7, 2020 at 2:42 pm With organizations wrestling more and more with the abundance of data that marketing channels are yielding, it is no wonder that managers of martech stacks are weighing the pros and cons … Continue reading Expert tips to consider before buying a CDP for your martech stack
Victoria Taylor August 16, 2020 One of the most critical assets to your eCommerce business is your customer. Without them, you’d run out of business. Customer service can make or break your brand. Around 74% of people are likely to switch brands if they find the purchasing process too complicated. Not to mention after one … Continue reading 5 Expert Ways to Increase Your eCommerce Customer Service
Third-Party Cookie Implosion As AI-Powered CDP Mixes With Customer Identity Data Expert by Laurie Sullivan , Staff Writer @lauriesullivan, August 7, 2020 As marketers plan for a future without third-party cookies, Amperity has struck up a partnership with Infutor to offer advertisers an alternative to rebuilding campaigns based on first-party data for which permission has been granted. The … Continue reading Third-Party Cookie Implosion As AI-Powered CDP Mixes With Customer Identity Data Expert
Darrell Cox July 17, 2020 “Failing to plan is planning to fail.” This quote by time management expert Alan Lakein perfectly summarizes the importance of planning for your business. Today, business leaders and finance teams are at the forefront of change, and they need the right plan to lead their organizations forward. As we shift … Continue reading 8 Tips to Help You Become an Agile Planning Expert
Justin Reynolds — June 5, 2020 Research can go a long way toward helping writers craft compelling content, but subject matter expert (SME) interviews help writers take their material to the next level. Here are seven tips for ensuring that you interview subject matter experts well so you can create engaging inbound marketing content that … Continue reading 7 Tips for Mastering Subject Matter Expert Interviews
Sahail Ashraf — May 6, 2020 At least part of your day should be spent looking for new business. If you aren’t on the phones for a daily block of time, you’ll find your cash flow drying up very quickly. Selling your services is absolutely vital. At the same time, I know it’s hard. If … Continue reading 4 Expert Cold Calling Tips You Need to Know
Nicole Blanckenberg — May 4, 2020 Settle in eCommerce heroes, we have some expert eCommerce Instagram marketing tips just for you! With over a billion users with a 1.4 billion engagement rate on Instagram ads, Instagram is a powerful way to send more targeted traffic to your store and increase your conversion rates. In fact, … Continue reading 12 Expert Instagram Marketing Tips for eCommerce [Full Guide]
It might be a great time to identify top-tier talent for your team. Henry Powderly on April 20, 2020 For so many businesses, now is just not the time to think about hiring. But that doesn’t mean you should stop recruiting. While the COVID-19 outbreak has caused an unprecedented surge in unemployment — 22 … Continue reading Expert tips for hiring or recruiting marketers during coronavirus
Akshaya Srikanth — April 16, 2020 Managing a team remotely comes with its own set of pros and cons. If you’re managing a remote team for the first time, it’s easy to focus on the cons rather than the pros. You’re probably having a tough time staying on top of what everyone on your team … Continue reading Expert Tips for Managers on Managing Remote Teams Successfully
Clair Kim — January 12, 2020 In 2020, Pinterest is growing, steadily gaining millions of users each month. Due to the common mindset of Pinterest users, this platform poses an incredible opportunity for brands, entrepreneurs, and influencers to reach a qualified target audience. While Instagram and Facebook are typically used for connection, events, and social … Continue reading 3 Expert Secrets to Help Double Your Pinterest Traffic in 2020
