Tag Archives: Experience

Deliver A Meaningful Customer Experience With Content

By Kaitlin Stich, Published November 4, 2014 The role of content marketing in B2B organizations is growing in exciting and specialized ways. It’s not uncommon these days to come across titles like content localizer, technical communicator or communication taxonomist. It’s given the content community lots to talk about. Last week, content enthusiasts gathered at Information Development … Continue reading Deliver A Meaningful Customer Experience With Content →

User Experience Myth Or Truth: The Three-Click (Or Tap) Rule

Coaching Sales, Internet Marketing

Contributor Shari Thurow explores the much touted three-click rule. Do you abide by it in your UX work? Shari Thurow on October 24, 2014 As a web professional, I believe in ongoing education and training. I attend industry conferences, webinars, and other events on the topics of usability, web design and development, information architecture, and … Continue reading User Experience Myth Or Truth: The Three-Click (Or Tap) Rule →

Are You Using Band Aids Or Cement To Improve Your Customer’s Experience?

Social Media Utilization

When I was a kid, my father would often say “Why try to fix something with a band-aid, when you know cement is required?” Ever noticed what’s required when utilizing cement? A little more effort is required when attempting to put something that will last for a while in place. This made me think about … Continue reading Are You Using Band Aids Or Cement To Improve Your Customer’s Experience? →

My 3 Crucial Lessons from These Customer Experience Entrepreneurs

Social Media Utilization

By Michel Falcon, Published October 15, 2014 It was in 2007 that I set a goal to become a customer experience consultant and keynote speaker. I recognized that the companies we admire have made a premeditated effort to put their customers at the core of their business. I also realized that companies who continuously … Continue reading My 3 Crucial Lessons from These Customer Experience Entrepreneurs →

Why Business-to-Business (B2B) Sales Organizations Need to Collect Prospect Experience Feedback

Sales Guide

By Laura Cumings, Published October 13, 2014 Collecting prospect experience (PX) feedback from your business customers during each milestone in the sales cycle sets a standard early on that customer-centricity is your organization’s top priority. This level of commitment, demonstrated before they sign the contract, creates a positive and lasting first impression. Moreover, three recent … Continue reading Why Business-to-Business (B2B) Sales Organizations Need to Collect Prospect Experience Feedback →

Small Business Online Customer Experience

Small Business

Are we ready for the new consumer? Technology has quickly become the main engine of differentiation of enterprises, and thus has a significant influence on their growth and profitability. We are in a new digital era, in which companies must seize the opportunities it offers to re-imagine their businesses, especially anything that affects their relationship … Continue reading Small Business Online Customer Experience →

How Do You Lead A Global Brand? Start With 20 Years Experience & Add Market Intelligence

Marketing Guide

Get To Know: Avon CMO Patricia Perez-Ayala Amy Gesenhues on October 1, 2014 With more than 20 years experience managing business strategy, consumer marketing, and operations in leading markets around the world, Patricia Perez-Ayala serves as Avon’s Senior Vice President, Chief Marketing Officer, and Global Brand and Category President. Perez-Ayala began her career in 1983 … Continue reading How Do You Lead A Global Brand? Start With 20 Years Experience & Add Market Intelligence →

Customer Engagement is the Capstone of Customer Experience Management

Customer Relationship Managemnet

Customer engagement is the aim of any organization: it’s a sign of success and future growth. Customer engagement in co-promoting a brand is seen by many executives as THE means to customer experience business results such as increased market share, share of budget/wallet, retention, and lifetime value. But before you revel in all the hoopla, … Continue reading Customer Engagement is the Capstone of Customer Experience Management →

Think Beyond Just Responsive Design for a Great Customer Experience

Web Management Guidelines

I mentioned earlier this year in an email trends video that responsive email design is just email design. I have spent a lot of time talking about and implementing the basics of responsive design, when I really want to discuss all the tactics required to create an awesome customer experience. After all, the only reason … Continue reading Think Beyond Just Responsive Design for a Great Customer Experience →