Want to succeed with expanded text ads? Columnist Frederick Vallaeys reports on findings from an Optmyzr study of 1.2 million ads to see what characteristics the best-performing ads had in common. Frederick Vallaeys on November 3, 2016 If Google’s expanded text ads (ETAs) are supposed to perform better than standard text ads, why did Google … Continue reading 5 ingredients for writing the perfect expanded text ad
Some social marketing management platforms fully support Twitter’s expanded tweets, while others are working on updating their software. Tim Peterson on September 21, 2016 On Monday, Twitter officially expanded the length of tweets by not counting photos, videos, polls and quoted tweets against its 140-character limit. But that doesn’t mean every brand has access … Continue reading Which social marketing tools support Twitter’s expanded tweets
by Erin SaginSeptember 13, 2016 It’s official – Expanded Text Ads (ETAs) are coming to Bing Ads! Here are the top five things you need to know to gear up for them. #1. We’ve Got a Couple More Months Before Bing’s ETAs Hit the Shelves According to the crew at Bing Ads, they’ll be rolling … Continue reading Bing Expanded Text Ads: 5 Things You Need to Know
Google has rolled out expanded text ads to all advertisers, so how does this new ad format compare to standard text ads? Columnist Andy Taylor shares some data from a recent Merkle study. Andy Taylor on August 19, 2016 Since July 26, 2016, expanded text ads (ETAs) have been live in AdWords. This new ad format, which was launched … Continue reading Getting to the bottom of Google expanded text ad CTR and CPC
by Erin SaginAugust 14, 2016 Just last week, the crew at Google made advertisers’ wishes come true when they released support for Expanded Text Ads in the AdWords interface. This giant new ad format gives advertisers an additional 45 characters to work with, making it easier to build a compelling case for searchers to click … Continue reading How to Create Expanded Text Ads
August 2, 2016 Google’s Expanded Text Ads are officially live. The new, longer ad format is rolling out across all devices alongside the existing standard ad format. But as of October 26, 2016, advertisers will no longer be able to create or upload standard text ads. While Google has not yet released an official date … Continue reading The Industry Shows Us How to Conquer Expanded Text Ads
by Mark Irvine July 31, 2016July 31, 2016 Since they were announced at the 2016 Google Summit, advertisers have been anxiously anticipating the day in which they can create expanded text ads in their account. Well, today’s the day! Expanded text ads are finally available to be created to all advertisers in the AdWords interface. … Continue reading 7 Best Practices for Google’s NEW Expanded Text Ads
by Krista Brunette July 27, 2016July 27, 2016 The day that PPC experts have been waiting for has finally arrived – expanded text ads are now available for use. First mentioned in May of this year, Google announced that they would be expanding the allotted characters in their search ads but no mention of a … Continue reading What You Need to Know About AdWords Expanded Text Ads
Expanded Text Ads will be available to all AdWords advertisers by the end of the year, so how might this impact your accounts? Columnist Laura Collins shares some data from Merkle|Periscopix clients. Laura Collins on July 20, 2016 Just as the numbers 4-4-2 will be immediately familiar to any soccer fan, 25-35-35 is a combination … Continue reading Expanded Text Ads: Are they living up to the hype?
Columnist Matt Umbro provides some advice for advertisers who want to be ahead of the game when Google’s recently announced AdWords changes go live. Matt Umbro on June 13, 2016 By now, you’ve heard about all of the latest Google AdWords and Google Analytics updates announced at Google’s Performance Summit. The two main changes coming … Continue reading How to prepare for AdWords’ expanded text ads and device-based bidding
