If you’re like most of us, you’ve spent countless hours researching your target audience and writing blog posts that resonate with their interests and pain points. We put so much focus on our content because the posts we write help our business shine like a beacon in markets that are often oversaturated.
Your blog is one of the best tools you have for helping users get acquainted with your product and industry as a whole. In many cases, your brand voice is a prominent factor when a person is trying to decide where they want to spend their hard-earned money.
There are plenty of ways to get posts out to your existing customers, but what about new visitors or people who have never heard of your company? If you’re wondering how to get the word out to these people, stick around.
Let’s look at four ways to increase your traffic, engagement, and sales by promoting your blog to a brand new audience.
Send New Subscribers Relevant Posts
The first tip we will discuss today involves getting your blog content to new subscribers. People will sign up for your email list or push notifications if they are thinking about becoming a customer. Instead of sending a promotion and hoping that they eventually make it to your blog, we suggest using this opportunity to get subscribers acquainted with your content.
On average, consumers read 3-5 blog posts before they buy a new product or service. If you take the initiative to send out high-quality posts, it’s easier for them to justify making a purchase.
Imagine subscribing to a company and not getting a single valuable piece of content they wrote. Every email is just another offer. Odds are, this would annoy you as a consumer and potentially lead to you unsubscribing. If you’re like many other people, you want to get information in addition to promotions.
Segmenting your list is an excellent way to get relevant content to the right audience. When you’re creating a contact form, include a couple of optional questions that new users can answer to self-segment. Use this strategy to create multiple content drip campaigns that go out to various subscribers based on their goals and interests.
Look for Linking Opportunities
Search engine optimization (SEO) plays a significant role in how people find and view your website. Blogging is one of the best ways to improve your organic traffic and engagement. We know this because companies that blog tend to get 55% more traffic and have 434% more pages indexed on Google when compared to standalone online stores.
There are two main types of SEO optimization, on-site and off-site. Let’s start by showing you how to improve your on-site strategy.
When you’re writing content for your blog, it’s crucial to link to other relevant posts throughout your content. Specifically, you’ll want to connect to a few of your posts so new visitors can keep clicking and discover more about your value proposition and industry.
You’ll also want to link to reputable sources that offer your audience additional context on information or statistics. Linking back to well-known websites sends positive signals to Google’s algorithm, which makes it easier to rank for your chosen keywords, which is key to getting your blog in front of new users.
Off-site SEO is also an excellent way to promote your blog. We recommend looking for publications and brands within your industry and seek out guest posting opportunities. Guest posting is when you write a piece of content for another website. In your author bio or throughout the post, include links that go back to your site’s blog content.
When you consider that 66.31% of all websites don’t have a single backlink, it becomes clear that off-site SEO is more valuable than ever before. You’ll get the benefit of boosting your domain authority while increasing the odds that someone will find your site by reading one of your guest posts.
Find New Ways to Use Your Best Content
Now, let’s talk about repurposing your content. If you check your analytics account, there’s a good chance that you have a few posts that still get exceptional traffic and engagement. Instead of relying on new users to find that one specific post, you can reformat it and reach a broader audience.
One of the most effective ways to repurpose your content is to turn your blog post into a video. A whopping 43% of consumers said that they want more video content from brands. There are several reasons for this trend, including limited attention spans, more mobile users, and less time to sit down and read a behemoth-sized article.
You can create a video, upload it to YouTube, share it on other social media sites, and even embed it in the original post so people who prefer to listen can take advantage of the adjusted format.
Another way to promote your posts is by turning popular content into lead magnets. For example, if you have an ultimate guide on an industry-specific topic, you can create an online course for new visitors. Instead of reading through your entire post in one sitting, users can subscribe and work their way through your interactive lesson and get additional insights and information.
The goal of repurposing your content is to make your posts readily available in various formats and locations, which means more opportunities to catch your target audience’s attention.
Invest in Paid Social Media Ads
Let’s talk about how social media can help you get more eyes on your blog. Specifically, we want to explain how sponsored posts can put your content out there to people who have never even heard of your business.
If you’re wondering about the effectiveness of paid ads, consider this; 26% of people who click on social media ads end up making a purchase. When you direct prospects to some of your best content, you’re only increasing the odds that they will stick around and subscribe or become a customer on the spot.
Facebook is still the most widely used social media platform on the market. In the United States alone, 68% of adults have an active Facebook account. In other words, you have an excellent chance of reaching your target audience when you buy sponsored posts that promote your content.
We suggest using what you learned during the customer research phase of your marketing and apply it to your advertisements. Segment your audience and the posts they see by interests, engagement level, and more.
It’s easier to get people to click-through and read your post if you’re sharing highly relevant promotions. For instance, an online pet store owner would create promotions for cat and dog owners separately. Both groups have unique goals and pain points due to the nature of their animals.
A cat owner isn’t interested in the best chew toys of 2021, and dog owners couldn’t care less about tips to maximize the life of litter. However, if you can target each group with a relevant post, there’s a much better chance that they will click through, even if they’ve never heard of your brand.
Back to You
Today, we touched on several tips you can use to improve visibility and traffic through email, search engines, and social media. As your business grows, it will get easier to reach potential customers.
Use the tips we outlined to diversify your content and connect with people who are genuinely interested in what you have to say, and you’ll have no problem promoting your blog content to a brand new audience.