By building out their ridesharing ecosystem, Lyft Media has grown 4X in the last year. Riders will see one in-app ad per ride at the program’s start. Chris Wood on August 24, 2023 This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. The rideshare … Continue reading Lyft introduces in-app ads as part of an expanded rider experience
New design features and the ability to build third-party plug-ins will offer more tools for marketers using Bing Chat. Chris Wood on May 4, 2023 Microsoft is opening up Bing Chat with an API for developers and rolling out its new Bing Chat to all users who download Microsoft Edge — there’s no more waitlist. Over half … Continue reading Bing Chat opens up to more users and developers with API, expanded visual answers
Michelle Morgan November 9, 2021 In September 2021, Google announced it will be sunsetting expanded text ads in June 2022. This is certainly a large change, but not a big surprise. Plus, Google has given us plenty of lead time. All advertisers should take advantage of this time and make sure you’re ready when the … Continue reading 7 Things You MUST Do Before Expanded Text Ads Go Away
Michelle Morgan November 9, 2021 In September 2021, Google announced it will be sunsetting expanded text ads in June 2022. This is certainly a large change, but not a big surprise. Plus, Google has given us plenty of lead time. All advertisers should take advantage of this time and make sure you’re ready when the … Continue reading 7 Things You MUST Do Before Expanded Text Ads Go Away
Kristen McCormick September 7, 2021 Back in March when Google replaced expanded text ads (ETAs) with responsive search ads (RSAs) as the default ad type for Search campaigns, we all had a feeling that ETAs might be on their way out. And sure enough, on August 31, Google announced that it is sunsetting ETAs as … Continue reading Expanded Text Ads Are Over. Here’s What It Means
Can’t spell? No problem, says contributor Daniel Gilbert. Here is a script that will boost your phrase negative keyword matching by finding the ones you’re failing to catch due to misspellings. Daniel Gilbert on August 17, 2018 As paid search specialists, our strength lies in our ability to exert control over our keyword targeting. … Continue reading Expanded phrase match negatives: A script for misspellings
James Faulkner — March 3, 2017 — March 3, 2017 As of January 31st, you are no longer able to create or edit ‘standard’ text ads. Instead, you have to use the expanded text ad (ETA) format and gradually migrate your ads over to them – if you haven’t done so already. Google gave us … Continue reading 3 Things to Know About Expanded Text Ads
AdWords released expanded text ads in late July. Columnist and Googler Matt Lawson answers some FAQs about what you should consider as you expand your own ads. Matt Lawson on November 18, 2016 Expanded text ads (ETAs) are a big deal. At least a dozen articles on this fine site can attest to that … Continue reading Thirteen things marketers want to know about expanded text ads, direct from Google
Wondering how to write great ads that convert in the age of expanded text ads? Columnist Mona Elesseily shares her tips and observations. Mona Elesseily on November 4, 2016 Expanded text ads (ETAs) in AdWords are here, and we’ve had some real success with them thus far. In this article, I’ll talk about what we’ve … Continue reading Expanded text ads that kick butt
Want to succeed with expanded text ads? Columnist Frederick Vallaeys reports on findings from an Optmyzr study of 1.2 million ads to see what characteristics the best-performing ads had in common. Frederick Vallaeys on November 3, 2016 If Google’s expanded text ads (ETAs) are supposed to perform better than standard text ads, why did Google … Continue reading 5 ingredients for writing the perfect expanded text ad
