Columnist Matt Umbro provides some advice for advertisers who want to be ahead of the game when Google’s recently announced AdWords changes go live. Matt Umbro on June 13, 2016 By now, you’ve heard about all of the latest Google AdWords and Google Analytics updates announced at Google’s Performance Summit. The two main changes coming … Continue reading How to prepare for AdWords’ expanded text ads and device-based bidding
by Patrick Hutchison May 24, 2016May 24, 2016 Google has made a historic change to its creative format with the introduction of a mobile optimized format called “Expanded Text Ads” (ETA). In this post, we provide information to help you understand what’s changing, why it’s a positive thing, and how to automatically make your existing … Continue reading Google’s Expanded Text Ads – Things to Know and What to Do Now
