How to Adjust Your Existing SEO Strategy to Work with AI Search Engines Wisam Abdulaziz Oct 6, 2025 Introduction AI search engines like Google’s AI Mode (Powered by Gemini), ChatGPT, and Perplexity are transforming how people discover information. They blend traditional search results with AI-generated summaries, citations, and contextual answers, meaning that what used to … Continue reading How to Adjust Your Existing SEO Strategy to Work with AI Search Engines
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to score and act on leads among existing customers. MarTechBot on May 6, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based … Continue reading Lead scoring for existing customers: Best of the MarTechBot
Upsell to Existing Customers | 6 Tested Upselling Strategies with Examples Aisha Noreen / 14 Nov 2022 Upsell to Exiting Customer, Strategies Explained: Did you know it costs five times more to acquire a new customer than it does to sell an existing one? Well, as digital marketers, we know the pressure of producing … Continue reading Upsell to Existing Customers | 6 Tested Upselling Strategies with Examples
Google Steps Up Automation To Create Assets For Ads From Website, Existing Ads by Laurie Sullivan @lauriesullivan, October 7, 2022 Google now automatically pulls in relevant creative content from a company’s landing page, website, existing ads, and keywords in ad groups to complement the creation of responsive search ads (RSAs). The new setting — which … Continue reading Google Steps Up Automation To Create Assets For Ads From Website, Existing Ads
Pete Winter November 23, 2021 B2B companies in existing markets need to stand out. Having a sustainable competitive advantage can help. It’s no secret that companies in existing markets face competition – a lot of it. According to a 2021 report from B2B International, building a strong position in the industry is a top priority … Continue reading How Does a Company Stand Out in an Existing Market?
Alejandra Zilak July 2, 2021 What’s your elevator pitch? Just kidding. Don’t tell me. You could be selling a panacea to solve the world’s problems. The ultimate product or service that makes everyone who makes eye contact with you as happy as a little kid on Christmas morning. But if no one knows about it, … Continue reading How to Ask for Referrals From Existing Clients (+ Letter Templates)
Syed Balkhi April 9, 2021 When business leaders and marketers think about maximizing profits, they generally think of converting new leads into customers. While it’s true that lead generation and conversions play a prominent role in your growth, it’s far from the only factor. You should also think about marketing actions that will lead to … Continue reading 5 Strategies For Maximizing Profits with Your Existing Traffic
Tony Zambito October 13, 2020 In a period of ninety days, the world and business of commerce have been shocked by its foundations. Executives from all industries are faced with uncertainties that could not have been anticipated at the start of 2020. Causing senior leaders to scrap plans, accelerate plans, or seek alternative plans to … Continue reading 7 Ways the Future of Business in an Existing and Post-COVID-19 World Will Change
Esther Cohen — February 4, 2020 Want to win more business from your existing clients? This article shares some strategies to keep clients happy and get more business from them. In late 2015, Nestle was looking for a new agency partner for a number of its brands, including the iconic Nescafé. After months of searching, … Continue reading How to Win More Business From Your Existing Clients
Leverage your current SEO after an analytics review to see what types of search queries generate impressions and clicks. Chris Gregory on January 24, 2020 The beginning of a new year is an ideal time to build a new content strategy for your business. One of the easiest tactics to generate new traffic is also … Continue reading Systematically upgrade your existing content: Here’s how (and when) to do it
