Tag Archives: Execs

Create a B2B GTM strategy that buyers, execs and revenue teams love

Your GTM strategy and the core ingredients must be constantly optimized and evaluated for impact by key stakeholders. Scott Vaughan on May 19, 2022 “What is the right go-to-market (GTM) strategy(ies) for our business?” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). … Continue reading Create a B2B GTM strategy that buyers, execs and revenue teams love →

Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them Out

Leadership Development

Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them Out by Laurie Sullivan @lauriesullivan, October 22, 2020 Deloitte wanted to better understand how people and brands responded to the pandemic and, most importantly, how some brands were able to flourish even during turbulent times. Eighteen months ago, Deloitte polled executives on their … Continue reading Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them Out →

Marketing execs expect data privacy investments to rise in 2020

Marketing Strategy

Marketers see business benefits in making personal data protection a top priority. Jennifer Cannon on February 11, 2020 American consumers are taking the privacy of their personal information more seriously — and marketers are planning to invest more protecting user data in the coming year, new research shows. The majority of marketing executives (71%) surveyed … Continue reading Marketing execs expect data privacy investments to rise in 2020 →

Execs and Leaders: 3 Reasons Why the Ship Doesn’t Move When You Turn the Wheel

Leadership Skills

Ed Muzio — March 1, 2019 Follow @edmuzio — March 1, 2019 You’ve got the title, the corner office and the perks. But most of all, you’ve got a realistic picture of the job: to be an executive or senior leader is to be the person with whom the buck stops. Small, isolated problems arise … Continue reading Execs and Leaders: 3 Reasons Why the Ship Doesn’t Move When You Turn the Wheel →

What Execs Need to Know About Marketing, Channel Partners

Marketing Guide

What Execs Need to Know About Marketing, Channel Partners by Peter Thomas , Columnist, May 15, 2018 Channel marketing is misunderstood. The average executive can visualize what a day on the job looks like for a salesperson, a software developer or a human resource professional, but far fewer agree on what it means to be … Continue reading What Execs Need to Know About Marketing, Channel Partners →

Agency Execs Focus On Voice For Brand Engagement

Branding Trends

Agency Execs Focus On Voice For Brand Engagement by Chase Martin , May 19, 2017 As messaging capabilities expand within the Internet of Things, voice appears to be a primary focus for new brand engagement opportunities. That was the general consensus from a panel discussion of agency executives at the annual MediaPost IoT Marketing Forum … Continue reading Agency Execs Focus On Voice For Brand Engagement →

10 Reasons HR Execs Love Using an Applicant Tracking System

Effective Hiring

August 3, 2016 As a business owner, HR executive, or leader in your company, you have no doubt heard of an applicant tracking system (ATS). Perhaps you have even pondered the idea of whether your company could actually benefit from this type of technology? While some have met the ATS with resistance, most execs would … Continue reading 10 Reasons HR Execs Love Using an Applicant Tracking System →

Only 2.8% of B2B Enterprise Execs Believe Demand Generation Campaigns Achieve Their Goals [Study]

B2B

Carlos HidalgoMarch 20, 2015 ANNUITAS’ Enterprise B2B Demand Generation Research Study is a first of its kind in the Demand Generation industry The vast majority of Demand Generation campaigns aren’t meeting their goals, according to executives at leading B2B enterprises. In fact, only 2.8 percent of respondents in a recent survey conducted by Demand Generation … Continue reading Only 2.8% of B2B Enterprise Execs Believe Demand Generation Campaigns Achieve Their Goals [Study] →