By Gavin Day January 24, 2024 We’ve lived through a lot of disruptions in the past few years. In case you were hoping things would ease up, you might be disappointed—some experts are predicting disruptions might actually ramp up in 2024. This means that businesses will need to continue to be flexible and resilient. … Continue reading We surveyed 2,400 top execs. What they said about their own resiliency will surprise you
Tag Archives: Execs
Amazon Strengthens Gen AI: Now Execs At Cannes Are Talking About It
Amazon Strengthens Gen AI: Now Execs At Cannes Are Talking About It by Laurie Sullivan @lauriesullivan, June 18, 2023 Amazon Web Services (AWS) at the Cannes Lions International Festival of Creativity last year debuted its multibillion-dollar advertising business. This year it’s telling clients and agencies what AWS’s focus on generative artificial intelligence (GAI) and first-party data … Continue reading Amazon Strengthens Gen AI: Now Execs At Cannes Are Talking About It
Humans Still Rule, Woz Assures Ad Execs At NBCU’s ‘Nerd Coachella’
Humans Still Rule, Woz Assures Ad Execs At NBCU’s ‘Nerd Coachella’ by Joe Mandese @mp_joemandese, February 9, 2023 “Tonight Show” host Jimmy Fallon set the tone welcoming ad executives to NBCUniversal’s One23 developer conference Wednesday, referring to the company’s third annual tech conference as “Nerd Coachella.” “I wasn’t invited to the first two conferences, which … Continue reading Humans Still Rule, Woz Assures Ad Execs At NBCU’s ‘Nerd Coachella’
Create a B2B GTM strategy that buyers, execs and revenue teams love
Your GTM strategy and the core ingredients must be constantly optimized and evaluated for impact by key stakeholders. Scott Vaughan on May 19, 2022 “What is the right go-to-market (GTM) strategy(ies) for our business?” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). … Continue reading Create a B2B GTM strategy that buyers, execs and revenue teams love
Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them Out
Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them Out by Laurie Sullivan @lauriesullivan, October 22, 2020 Deloitte wanted to better understand how people and brands responded to the pandemic and, most importantly, how some brands were able to flourish even during turbulent times. Eighteen months ago, Deloitte polled executives on their … Continue reading Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them Out
Marketing execs expect data privacy investments to rise in 2020
Marketers see business benefits in making personal data protection a top priority. Jennifer Cannon on February 11, 2020 American consumers are taking the privacy of their personal information more seriously — and marketers are planning to invest more protecting user data in the coming year, new research shows. The majority of marketing executives (71%) surveyed … Continue reading Marketing execs expect data privacy investments to rise in 2020
Execs and Leaders: 3 Reasons Why the Ship Doesn’t Move When You Turn the Wheel
Ed Muzio — March 1, 2019 Follow @edmuzio — March 1, 2019 You’ve got the title, the corner office and the perks. But most of all, you’ve got a realistic picture of the job: to be an executive or senior leader is to be the person with whom the buck stops. Small, isolated problems arise … Continue reading Execs and Leaders: 3 Reasons Why the Ship Doesn’t Move When You Turn the Wheel
What Execs Need to Know About Marketing, Channel Partners
What Execs Need to Know About Marketing, Channel Partners by Peter Thomas , Columnist, May 15, 2018 Channel marketing is misunderstood. The average executive can visualize what a day on the job looks like for a salesperson, a software developer or a human resource professional, but far fewer agree on what it means to be … Continue reading What Execs Need to Know About Marketing, Channel Partners
Agency Execs Focus On Voice For Brand Engagement
Agency Execs Focus On Voice For Brand Engagement by Chase Martin , May 19, 2017 As messaging capabilities expand within the Internet of Things, voice appears to be a primary focus for new brand engagement opportunities. That was the general consensus from a panel discussion of agency executives at the annual MediaPost IoT Marketing Forum … Continue reading Agency Execs Focus On Voice For Brand Engagement
10 Reasons HR Execs Love Using an Applicant Tracking System
August 3, 2016 As a business owner, HR executive, or leader in your company, you have no doubt heard of an applicant tracking system (ATS). Perhaps you have even pondered the idea of whether your company could actually benefit from this type of technology? While some have met the ATS with resistance, most execs would … Continue reading 10 Reasons HR Execs Love Using an Applicant Tracking System