OpenAI To Begin Testing Ads In Chat As Execs Challenge Publishers To Do More by Laurie Sullivan , Staff Writer, January 16, 2026 Publishers have been pushing the industry to monetize AI chat. On Friday, in a blog post, OpenAI explained how they will soon get their wish. OpenAI said today that it will soon … Continue reading OpenAI To Begin Testing Ads In Chat As Execs Challenge Publishers To Do More
Frank conversations with executives touched on risk and business acumen; things marketers probably don’t think about very often. Mike Pastore on February 5, 2025 Mark Stouse, the CEO of Proof Analytics, predicts a revolution is coming to go-to-market (GTM) strategies, and it’s starting as soon as this year. Stouse is working on a book … Continue reading What do C-level execs think of their GTM strategies?
January 30, 2025 How execs can bridge the AI knowledge gap A recent survey shows the promise versus the practice of AI. BY Dave Grow From streamlining administrative tasks to enhancing brainstorming sessions, AI is becoming an essential workplace companion. Yet, despite its transformative promise, its integration isn’t as simple as flipping a switch. We recently … Continue reading How execs can bridge the AI knowledge gap
PwC AI Data: Execs Fear Demise Of Their Business Unless Models Change by Laurie Sullivan , Staff Writer @lauriesullivan, June 24, 2024 Seventy-six percent of U.S. executives participating in a PwC survey released at Cannes Festival of Creativity said they will not be in business in 10 years unless their business model changes. It’s forcing innovative … Continue reading PwC AI Data: Execs Fear Demise Of Their Business Unless Models Change
Twitter’s former CEO and other execs are suing Elon Musk and X for $128 million in unpaid severance The group says Musk “made up a fake cause” for their firing to avoid paying them. Karissa Bell Tue, Mar 5, 2024 Anadolu via Getty Images A group of former Twitter executives, including former CEO Parag … Continue reading Twitter’s former CEO and other execs are suing Elon Musk and X for $128 million in unpaid severance
By Gavin Day January 24, 2024 We’ve lived through a lot of disruptions in the past few years. In case you were hoping things would ease up, you might be disappointed—some experts are predicting disruptions might actually ramp up in 2024. This means that businesses will need to continue to be flexible and resilient. … Continue reading We surveyed 2,400 top execs. What they said about their own resiliency will surprise you
Amazon Strengthens Gen AI: Now Execs At Cannes Are Talking About It by Laurie Sullivan @lauriesullivan, June 18, 2023 Amazon Web Services (AWS) at the Cannes Lions International Festival of Creativity last year debuted its multibillion-dollar advertising business. This year it’s telling clients and agencies what AWS’s focus on generative artificial intelligence (GAI) and first-party data … Continue reading Amazon Strengthens Gen AI: Now Execs At Cannes Are Talking About It
Humans Still Rule, Woz Assures Ad Execs At NBCU’s ‘Nerd Coachella’ by Joe Mandese @mp_joemandese, February 9, 2023 “Tonight Show” host Jimmy Fallon set the tone welcoming ad executives to NBCUniversal’s One23 developer conference Wednesday, referring to the company’s third annual tech conference as “Nerd Coachella.” “I wasn’t invited to the first two conferences, which … Continue reading Humans Still Rule, Woz Assures Ad Execs At NBCU’s ‘Nerd Coachella’
Your GTM strategy and the core ingredients must be constantly optimized and evaluated for impact by key stakeholders. Scott Vaughan on May 19, 2022 “What is the right go-to-market (GTM) strategy(ies) for our business?” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). … Continue reading Create a B2B GTM strategy that buyers, execs and revenue teams love
Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them Out by Laurie Sullivan @lauriesullivan, October 22, 2020 Deloitte wanted to better understand how people and brands responded to the pandemic and, most importantly, how some brands were able to flourish even during turbulent times. Eighteen months ago, Deloitte polled executives on their … Continue reading Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them Out
