Tag Archives: Exact

It Didn’t Disrupt Mobility Works Campaigns After Data Axle Gobbled Up Exact Data

It Didn’t Disrupt MobilityWorks Campaigns After Data Axle Gobbled Up Exact Data by Laurie Sullivan @lauriesullivan, August 20, 2021 Disruption often comes with mergers and acquisitions, at least temporarily, but not for Data Axle USA, which announced it acquired Exact Data earlier this month. Chris Paczak, CMO at MobilityWorks, a large retailer of wheelchair-accessible vehicles with … Continue reading It Didn’t Disrupt Mobility Works Campaigns After Data Axle Gobbled Up Exact Data →

Google’s Change to Exact Match Was Big, But Was it Actually Bad? [Data]

Google Tools

Mark Irvine — November 20, 2018 — November 20, 2018 Last month, Google announced another major change to its keyword match types. Specifically, exact match keywords would begin to serve to search terms that are “close variants that share the same meaning of your keywords,” including synonyms, paraphrases, and results with the same implied intent. … Continue reading Google’s Change to Exact Match Was Big, But Was it Actually Bad? [Data] →

Exact Match vs. Close Variants: Difference & Impact

Search Engine Optimization

By Robert Brady April 19th, 2017 Google recently changed the way they handle exact match keywords in AdWords. In a post to the AdWords blog on March 17th they explained the change. Here is a short summary of what changed and then we’ll talk about how it’s impacting advertisers & what you should … Continue reading Exact Match vs. Close Variants: Difference & Impact →

Exact Match vs. Close Variants: Difference & Impact

PPC Campaigns

By Robert Brady April 19th, 2017 Google recently changed the way they handle exact match keywords in AdWords. In a post to the AdWords blog on March 17th they explained the change. Here is a short summary of what changed and then we’ll talk about how it’s impacting advertisers & what you should consider doing … Continue reading Exact Match vs. Close Variants: Difference & Impact →

What the data tells us about the death of exact match and its impact

Data Analytics

Following Google’s recent changes to exact match in AdWords, many search marketers were concerned about the impact on their accounts. Now that it’s been a couple weeks, columnist Aaron Levy digs through his client data to see whether advertisers’ fears have come to pass. Aaron Levy on April 7, 2017 On March 17, … Continue reading What the data tells us about the death of exact match and its impact →

Font Pairing in Web Design—How to Choose the Exact Fonts You Need for Your New Website

Web Design Guidelines

by Cassie Green April 2, 2016April 2, 2016 It’s a regular problem for designers: Choosing appropriate the fonts you want to use for your website—we call this practice, “font pairing.” By font pairings, I’m referring to how to choose a “set” of fonts (two or more) that will be used for specific types of written … Continue reading Font Pairing in Web Design—How to Choose the Exact Fonts You Need for Your New Website →

How to Use Exact Match and Broad Match to Your Advantage

Google Tools

Melissa DukoOctober 26, 2015 Exact match and broad match are the Olsen twins of PPC advertising. While both are match types, how they match is as different as night and day. Exact match tells your network to only recognize your exact keywords, ignoring any other variations. In contrast, broad match does the complete opposite: it … Continue reading How to Use Exact Match and Broad Match to Your Advantage →

Exact Match Domains Are Still Profitable

Website Guidelines

Mike WoodJune 27, 2015 Filling a website with the same keyword matching your domain and not supplementing with LSI is a sign to Google that you are spam and only there for the money, not to provide quality content. Google’s goal is to weed out the junk and return quality results. Ah, the days are … Continue reading Exact Match Domains Are Still Profitable →

The New Habit Challenge: Work The Exact Amount Of Time Science Tells Us To

Marketing Guide

You know you should take regular breaks during the workday, but did you know they should be exactly 17 minutes long? By Rachel Gillett It turns out going hard for eight hours straight every day isn’t the best way to get work done. Contrary to the popular convention of working ourselves to exhaustion, researchers from … Continue reading The New Habit Challenge: Work The Exact Amount Of Time Science Tells Us To →