California Privacy Law Will Evolve Search Data Collection Practices by Laurie Sullivan , Staff Writer @lauriesullivan, June 29, 2018 Search engines still rely on data collection to serve the “most relevant” ads, but a new California privacy bill passed by lawmakers Thursday will continue to change the way marketers target consumers using search engines such Google and Microsoft Bing. … Continue reading California Privacy Law Will Evolve Search Data Collection Practices
Tag Archives: Evolve
It’s time for the brand promise to evolve. Again.
Contributor John Nardone explains how being an empathetic marketer can help you with everything from managing data to conceiving of dynamite creative. John Nardone on June 28, 2018 With GDPR recently coming into effect, advertisers are once again fretting over their use of consumer data. In Europe, the fretting is beneath a regulatory cloud, … Continue reading It’s time for the brand promise to evolve. Again.
How Social Contenders Can Evolve into Leaders
Harry Rollason — September 27, 2017 — September 27, 2017 Contenders stand a great chance of leadership if they can get the budget in order. They are those companies with freedom, agility, and no end to innovative ideas but for whom investment is a limiting factor. They achieve impressive results but only on a small … Continue reading How Social Contenders Can Evolve into Leaders
How Social Conservatives Can Evolve into Market Leaders
Harry Rollason — September 16, 2017 — September 16, 2017 Conservatives are those companies who have achieved high investment but low innovation in social care. There are a number of reasons why companies might end up here but most often it’s due to legacy systems, internal bureaucracy, and a lack of executive awareness or interest … Continue reading How Social Conservatives Can Evolve into Market Leaders
How Social Observers Can Evolve into Social Contenders
Harry Rollason — September 11, 2017 — September 11, 2017 Of all companies on the Social Maturity Index, Observers have the longest way to go. They are those brands who haven’t yet begun their journey, either because they haven’t identified the social media imperative or they aren’t sure of how to proceed. Their service organization … Continue reading How Social Observers Can Evolve into Social Contenders
Iconic Logo Timeline Shows There’s No One Way to Evolve [Infographic]
by Matthew Harris Follow @AddisonWhitneyOctober 3, 2016 Logo evolution is a natural part of the branding process. In fact, the evolution of the overall brand is common, and often necessary, in order to keep up with the latest advancements in the marketplace and ever-changing consumer mindset. But how a logo “should” evolve is still up … Continue reading Iconic Logo Timeline Shows There’s No One Way to Evolve [Infographic]
Evolve or Die: Keep Your Contingent Workforce Program Thriving
by Len April Follow @ZenithtalentSeptember 17, 2016 Today’s corporate lexicon flows with words like innovation, speed, agility, expansion, reinvention and change. We even borrow acronyms from the realm of social media. One in particular is FOMO — the fear of missing out. Buried beneath the jargon, however, lurks a formidable beast: obsolescence. The exponential progress … Continue reading Evolve or Die: Keep Your Contingent Workforce Program Thriving
Forget who’s leaving. How about who’s staying? How to evolve your agency creative department
How do you get your agency to break out of established norms and transform the craft of creative at your workplace? Columnist Allison Kent-Smith has tips for how to modernize your creative department. Allison Kent-Smith on September 12, 2016 There has been a lot of chatter about talent leaving the industry of advertising, particularly creative. … Continue reading Forget who’s leaving. How about who’s staying? How to evolve your agency creative department
Too Big To Evolve? How To Foster Innovation In The Enterprise
Innovation doesn’t have to belong solely to the small and nimble. Columnist Alex Lirtsman explains what big businesses can do to adapt and evolve. Alex Lirtsman on May 22, 2015 Once considered the top of the business food chain – too big and too strong to fail – established corporations now face an interesting dilemma. … Continue reading Too Big To Evolve? How To Foster Innovation In The Enterprise
Banner Advertising: Evolve and Be Seen
William YatesApril 25, 2015 Charles Darwin might have understood today’s fast evolving digital marketing landscape quite as well as he did his chosen profession as naturalist and geologist. Darwin’s book, On the Origin of Species, introduces the scientific theory that populations evolve over the course of generations through a process of natural selection. Evolve, or … Continue reading Banner Advertising: Evolve and Be Seen
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