Daniel Hopper September 24, 2020 How the customer and firm can co-create value together to both get what they want. In 2020, customisation and giving the customer exactly what they want is becoming the norm. How do we give customers exactly what they want? One way is by letting them co-create value. This week’s article … Continue reading The Co-Creation of Value: Everybody Wins
Bretton Putter — January 7, 2019 Follow @brettonputter — January 7, 2019 Reed Hastings and his company Netflix are not the first culture-driven organization to catch flak for their strong culture. Ray Dalio, founder, Co-Chief Investment Officer and Co-Chairman of Bridgewater Associates, the world’s largest and arguably most successful hedge fund, has taken to publishing … Continue reading Netflix’s Company Culture is Not For Everybody and That’s Exactly How it Should Be
Dale Keipert — March 14, 2017 Follow @360Interactive— March 14, 2017 If you’re like most of the business owners and marketers that we talk to, SEO is one of the most confusing and frustrating things that you’ve had to deal with, in a long time. You get contradictory information from a lot of different people … Continue reading What Everybody Ought To Know About SEO
by Suzanne Hoenig May 26, 2016 Follow @SMHoenigMay 26, 2016 Whereas Facebook and LinkedIn each merited their own series of posts, we will now turn our attention to Tumblr, Pinterest, and Instagram. For our purposes as small business owners, local and online merchants, one-man-bands, and other bootstrappers, let’s lump these three together as the “visual … Continue reading 2016 Social Media Series: Everybody Just Calm Down
Personal Branding BlogSeptember 5, 2015 During a recent presentation to a job search networking group, I told the audience that 5 out of 10 interviewers do a bad job; 3 do an acceptable job; and the remaining 2 do a very good job. The audience agreed with me, even though many in attendance were in … Continue reading Bad Interview? Everybody Loses.
Stephanie VermillionFebruary 4, 2015 For some reason, I always find myself in the same chaotic situation when it comes to industry books. I have travels coming up. I pack my new book just in case I can’t nap on the plane. I start reading said book while the flight attendant explains that my faded navy, crumb-filled seat will save me during … Continue reading Six Writing Tips From ‘Everybody Writes’
