You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every marketer should be familiar. Khalid Saleh on May 31, 2016 For marketers, there are few skills more important than a deep understanding of Google Analytics and its conversion measurement … Continue reading 7 essential Google Analytics reports every marketer must know
by Ahfaz Ahmed May 28, 2016May 28, 2016 Being an entrepreneur isn’t all about sitting on a secluded beach somewhere in paradise. If you think that entrepreneurship is about working 2-3 hours a day, then you’re a wrong. An entrepreneur has a lot of responsibilities including marketing, managing teams and hiring employees. This can become … Continue reading 7 Tools Every Digital Entrepreneur Must Use
by Rahis Saifi May 26, 2016 Follow @57rahisMay 26, 2016 Entrepreneurship can (most of the time) be a rocky and uncertain road. There are thousands of decisions to be made, sometimes with very little information. Not surprisingly, there are many ways that entrepreneurs risk making costly mistakes as they attempt to grow their startups. Even … Continue reading 8 Mistakes Almost Every Entrepreneur Makes
by Adam Frankel May 23, 2016 Follow @FrankelInteractMay 23, 2016 Running a startup company? Worried about its finances? Not sure about its future prospect? You are not alone then. Most startups go through the same journey and reverberate the same thoughts and experiences. But there’s an alternative reality. Some startups (Very few in number) face … Continue reading 6 Mistakes that Every Startup Needs to Avoid
by Adam Frankel May 22, 2016 Follow @FrankelInteractMay 22, 2016 There’s been a lot of change over the last few years; customers have changed, so have sales strategies. Many of the original email marketing techniques are now outdated, An email marketer has two options; stop following them or ending up as a wishing they had. … Continue reading 5 Mistakes Every Email Marketer Needs to Avoid
by David Sawyer May 5, 2016 Follow @zudeprMay 5, 2016 Aaaarrreuuughhwhattheheck! That’s the sound my brain makes when I’m in a new business meeting and can’t remember the fact I’m grasping for. There are certain business social media facts that – if your powers of persuasion are taking time out – won’t let you down. … Continue reading 8 On-The-Money Social Media Facts Every SME Needs to Know in 2016
by Kristen Patel May 4, 2016 Follow @kristinapatelMay 4, 2016 Helping my clients win is a fantastic feeling. In fact, as an account manager, few things give me the amount of satisfaction as seeing my clients’ numbers – their website traffic and new leads, specifically – trending upwards. On the flipside of that coin, there … Continue reading 3 Strategies to Convert Every Visitor Into a Lead
by Kyle Wong May 1, 2016 Follow @kwong47May 1, 2016 Similar to most SaaS businesses, our company used to be broken up into two factions: the Business team and the Product team. It remained that way until I had a conversation with Brenda Van Camp, CMO-turned-entrepreneur, who shared her observation that many young companies (especially … Continue reading Why Every Person at Your Company is a Product Person
by James Bryant April 26, 2016April 26, 2016 Imagine you’re reading a story. It’s an interesting story. It’s about how someone turned their life around. You’re feeling pretty drawn in, but at any time you know you can put it down and walk away. Now imagine you’re watching a video of that person telling their … Continue reading Why Case Study Videos Beat Plain Text Every Time
by Marc Hummel April 20, 2016 Follow @realmarchummelApril 20, 2016 Facebook made a big splash at its F8 developer conference last week, with the announcement of a new API for its Messenger service, which allow brands to interact with customers via bots. With bots comes the promise real “conversational commerce”—100% automated and scalable. From Facebook … Continue reading The Bots Are Here! What Every Retailer Needs To Know About eCommerce Chatbots
