Columnist Andrew Osmak points out that every inbound call to a business is data — and that data provides real-time insights on customers that businesses can put to use in their marketing and advertising. Andrew Osmak on August 26, 2016 Rich data is about to do for call analytics what it has done for customer … Continue reading Every call is becoming data: Rich customer data revolutionizes call analytics
Are you a PPC newbie looking to get the most out of your campaigns? If so, columnist Brett Middleton has some advice for you! Brett Middleton on August 25, 2016 Starting to manage PPC isn’t easy. You make your first campaign, get some traffic, maybe even get your first conversion. Then you realize just … Continue reading 3 things every PPC beginner needs to try
by Jeremy WickAugust 19, 2016 It’s no big secret that video often improves conversion rates. And with Facebook, Twitter, and Instagram all making recent upgrades to their video capabilities, it may almost seem like a no-brainer to blast your next marketing video everywhere you can. Not so fast. Every platform is different and therefore no … Continue reading How to Optimize Video for Every Medium
by Shirlene PickardAugust 15, 2016 According to a study by the Freelancers’ Union, there are more than 54 million freelancers in the US – and as the millennial generation starts to reach the full-adult working age, we will see more remote workers than ever. And, after all, it is only natural to see this happen … Continue reading Hiring Freelancers: The Absolute Basics Every Business Owner Should Know
What does transparency mean for marketers? Columnist Ratko Vidakovic outlines the various forms of transparency and explains why marketers need to demand it from their partners. Ratko Vidakovic on August 15, 2016 The world of digital advertising has a history of opaqueness, stemming from the early days of ad networks. Ad networks acted as … Continue reading Why every digital advertiser should demand transparency
by John Nemo Follow @JohnNemoPRAugust 15, 2016 A recent poll asked 10,000 entrepreneurs and authors what their single biggest business challenge was. Their answer might surprise you. As a stay-at-home dad who built a 7 figure business on Amazon in just 24 months, Nick Stephenson knows what it takes to build an audience online. Turns … Continue reading The Enormous Obstacle Every Entrepreneur Must Overcome
by Denise Chan Follow @denisechan26August 13, 2016 Gartner’s 2017 predictions indicate that 87% of marketers expect customer experience to be their primary differentiator. And if you think of the experiences that stick out to you as a consumer, it’s probably when your favorite app notified you about an exclusive event in your area, or when … Continue reading Your Guide To Personalizing Across Every Channel In 2017
by Larisa Bedgood Follow @https://twitter.com/DataMentorsAugust 8, 2016 Ecommerce sales continue to grow, generating over $ 300 billion in sales in the US alone last year. However, online shopping is generally an impersonal experience with lower levels of engagement as compared to the in-store experience. Unlike walking into a brick-and-mortar retail location where a shopper can … Continue reading Only 1 in Every 4 Retail Customers Complete Their Online Purchase – How to Improve Conversions
August 2, 2016 There is no special formula that guarantees entrepreneurial success. But there are some characteristics that successful business owners share. These distinctive personality traits can definitely be learned, but many of us are born with them as well. Here are some common characteristics of successful entrepreneurs: 1. They Inspire Everyone Around Them … Continue reading 4 Characteristics Every Entrepreneur Must Have!
by Yogita Malik Arora July 30, 2016July 30, 2016 Running a successful consultancy is no easy task. You have a lot of information, tasks, and responsibilities to juggle. Whether you manage one or more than one client at a time, staying on track with all your deliverables, client relationships, sales pitches and various other tasks … Continue reading Top Consulting Tools Every Management Consultant Needs [Infographic]
