From carousel ads to dynamic ads to video ads and more, columnist Brad O’Brien offers tips on how you can increase performance for Facebook ads of any variety. Brad O’Brien on March 2, 2017 Advertisers flock to Facebook and Instagram because of the unparalleled targeting, engaged audiences and bevy of visual ad products. Clients frequently … Continue reading Pro tips for every Facebook visual ad type
Columnist AJ Wilcox walks you through LinkedIn targeting methods and campaign strategies that will help you reach your audience efficiently and at a lower cost. AJ Wilcox on February 23, 2017 LinkedIn Ads is the undisputed king of targeting professionals in the world of advertising, and it does it at scale. In an ideal … Continue reading LinkedIn Ads: How to target your ideal prospect, every time
Lucas Di Patrizio — February 22, 2017 — February 22, 2017 Planning out a video strategy? Then you know that there are six words that always stand out from the rest: Create content that people will love. Engaging, interesting and targeted content is something that must be present at every stage of your buyer’s journey … Continue reading The Best Video Strategy for Every Stage of Your Buyer’s Journey
Parker Davis — February 20, 2017 Follow @answer1— February 20, 2017 Are you getting the most out of your social media marketing? For most businesses, the answer is “No.” One of the big reasons why is that these businesses aren’t using the right tools. You see, without the right social media tools, it’s difficult to … Continue reading 5 Social Media Tools Every Smart Marketer Uses
Tracey Wallace — February 10, 2017 Follow @tracewall— February 10, 2017 Your site looks great. You’re driving traffic and you’re getting sales. But a 2% conversion rate isn’t enough. Sure, that is industry benchmark, but you know there are techniques and strategies out there to boost that number and drive more revenue. What’s the secret? … Continue reading Ecommerce Call-to-Actions for Every Part of Your Funnel
Allen Finn — January 8, 2017 — January 8, 2017 Did you just decide to hunt down the best burger in Boston? Curious about craft cocktails in Charleston? Do you just want to know if the ominous stormclouds overhead will open up any time soon? Google’s got you covered (just not in the way you … Continue reading #KnowNearby: Every Emoji You Can Tweet at Google for Instant Local Links [Infographic]
Heather R. Morgan — February 2, 2017 Follow @HeatherReyhan— February 2, 2017 Writing a successful sales email requires a careful consideration of options and variables, rather than a one-size-fits all approach. No matter who your audience is, or what you’re selling, the most important aspect of a cold email is figuring out how to instantly … Continue reading 7 Things That Influence Every Sales Email Strategy
George Beall — January 11, 2017 Follow @GeorgePBeall— January 11, 2017 Society hasn’t always been so supportive of entrepreneurship. It wasn’t so long ago that a kid who graduated college and decided to go into business for themselves was considered to be doing so because they couldn’t cut it in the job market by most … Continue reading 4 Mistakes Every Young Entrepreneur Should Avoid
Cosette Jarrett — January 11, 2017 Follow @cosettejarrett— January 11, 2017 The New Year is here which means it’s time for business owners to start strategizing for how they will make 2017 more profitable and more successful than the year before it. (We’re in the thick of it with such a crazy year last year!) … Continue reading Business Checklist: 6 Things You Should Do Every Month In 2017
Your clients and prospects are going to have questions about data and technology. Are you prepared to answer them? Columnist Scott Vaughan has some food for thought. Scott Vaughan on January 10, 2017 “The customer is in charge.” “Everything revolves around your customer.” These are not just clichés. They are principles that are core to … Continue reading Customer questions every CMO should be ready to answer in 2017
