If you want to have a strong data-driven organization, it’s essential to use data throughout your design process. Columnist Brian Massey shares tips to help you be a data leader in your design decisions. Brian Massey on September 11, 2017 . It can be hard to change things. I know. I started writing about conversion … Continue reading Lead the charge to use data in every stage of your design process
Amanda Abella — September 7, 2017 — September 7, 2017 In business, we sometimes have this chicken or egg situation where it takes money to make money. More specifically, every small business needs to make investments in order to keep growing. This requires putting money down in hopes of a return. While there are several … Continue reading 3 Foundational Investments Every Small Business Should Make
Kerry Dye — September 4, 2017 — September 4, 2017 pixelcreatures / Pixabay Search engine optimisation isn’t always much fun for small businesses. Aside from having to compete with your closest rivals, you’ve got those industry leaders hogging up page one of results. To make matters worse, organic results are getting pushed further down the … Continue reading SEO: 10 Things Every Small Business Should Do
Renzo Costarella — August 27, 2017 — August 27, 2017 WerbeFabrik / Pixabay If you’re like other small business owners you typically shy away from tasks that relate to accounting. That said, there are plenty of tasks that you can easily manage yourself. Even better – you’ll save money if you take charge of these … Continue reading Financial Tasks Every Small Business Owner Can Manage Themselves
Stacey Rudolph — August 22, 2017 — August 22, 2017 It seems lives streaming is becoming one of the most popular marketing options for marketers. Major social media networks like Facebook, Snapchat and Twitter are already offering live streaming options like Facebook Live, Snapchat Live Stories and Periscope respectively. This has enable brands, celebrities, marketers, … Continue reading The Live Streaming Ideas Every Marketer Needs To Know [Infographic]
Paul Keijzer — August 13, 2017 Follow @Paul_Keijzer — August 13, 2017 geralt / Pixabay Every once in a while business leaders need to take a break from the madness of their workload and ponder on their leadership. Sure you’ve been successful at various levels in your professional careers, but is your leadership better than … Continue reading 3 Questions Every Leader Should Ask To Succeed
Candis Roussel — August 2, 2017 — August 2, 2017 We’ve said it before but we can’t emphasize it enough: today’s marketplace is in the midst of a fundamental change. How people find and select professional services is being transformed by technology, and that means the way firms promote and sell their services has to … Continue reading 7 Reasons Every Firm Needs Thought Leaders
Howard J. Sewell — August 2, 2017 Follow @hjsewell — August 2, 2017 TeroVesalainen / Pixabay Sales experts preach the value of “asking for the sale.” Don’t assume that your customer will buy when the time is right. Make the time now. The same rule applies to demand generation creative and to email copywriting in … Continue reading Email Copywriting: Drive Action at Every Opportunity
Randy Milanovic — July 24, 2017 Follow @kayak360 — July 24, 2017 Most of us dream of writing a novel at some time or another. Who wouldn’t love the thought of sipping a latte, crafting a few words in a chapter of their novel, telling stories, and soaking up a healthy combination of royalty checks … Continue reading Craft Killer Copy Every Time
Natalie Eisele — July 20, 2017 — July 20, 2017 Free-Photos / Pixabay Only 21% of employees in the U.S. agree that “their performance is managed in a way that motivates them to do outstanding work,” according to a Gallup poll. That means 79% of people in the workplace feel that leadership does not do … Continue reading Every Leader Should Have These Attributes
