Robert Woo — December 20, 2018 — December 20, 2018 StockSnap / Pixabay Being a Nanoinfluencer (the cool, new way of saying Microinfluencer according to Google Trends) seems like a dream job. You can get paid to create content about what you already like? Finally, all those years of being a Laffy Taffy connoisseur is … Continue reading 5 Strategic Things Every Nanoinfluencer Needs to Consider
70% of social brand engagement on Facebook is happening on local Pages. Greg Sterling on December 19, 2018 at 3:41 pm Most commerce happens offline. Beyond the roughly 90 percent of retail spending that occurs in stores, offline commerce includes trillions in services which represent the bulk of the U.S. GDP. In parallel, the majority … Continue reading Why every multi-store brand needs a ‘localized social marketing’ strategy
Nellie Akalp — December 10, 2018 Follow @CorpNetNellie — December 10, 2018 Turning your idea into a business is no easy feat no matter how much you plan—and I’ve done it twice! Fortunately, there are a few ways to make the process less stressful and less chaotic. Here are 10 things every startup entrepreneur should … Continue reading 8 Things Every Startup Entrepreneur Should Do
Karen Repoli — November 16, 2018 Follow @karenrepoli — November 16, 2018 StartupStockPhotos / Pixabay “If you fail to plan, you plan to fail.” ~ Benjamin Franklin There are a myriad of moving parts in a business to attend to so it’s no wonder that some things fall through the cracks. And this adversely affects … Continue reading 4 Business-Killing Mistakes You’re Making Every Day & How to Fix Them
Arik Hanson — November 16, 2018 — November 16, 2018 Last week, Edelman exec, David Armano made an interesting post on LinkedIn. His question: Do you respond to everyone who reaches out to you professionally for help? It’s a great question and one I’ve struggled with as long as I’ve been a solo (nine years … Continue reading Do You Respond to Every Request on LinkedIn?
Deborah Sweeney — November 1, 2018 Follow @MyCorporation — November 1, 2018 From manager to creative, small business owners are used to wearing a lot of different hats with their startups. Balancing out the role means being able to act as a leader and that requires certain skills. Every leader may be different, but they … Continue reading 5 Essential Leadership Skills Every Business Owner Needs
Ray Manley — October 31, 2018 Follow @rbmanley — October 31, 2018 I realized that we have another tell-tale sign that Christmas and the holiday season are bearing down on us like a brakeless semi-truck the other day when one of my Facebook friends boasted that she was dressed up and ready for the Hallmark … Continue reading 3 Lessons Every Business Can Learn From the Hallmark Christmas Movies
Choncé Maddox — October 23, 2018 — October 23, 2018 Being self-employed puts you in one of those weird professional states where you’re experiencing freedom and limits at the same time. You may be free to set your own prices and choose when you work, but you’re not necessarily free to determine how much you … Continue reading Why Every Self-Employed Person Should Have a Marketing Funnel
Owen Ray — September 19, 2018 Follow @invoca — September 19, 2018 Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you can get a potential customer to call, they convert at 10x the rate than they do online, so you might be sitting on a conversion … Continue reading 11 Killer PPC Tactics Every Marketer Needs to Know
Max Palmer — September 12, 2018 — September 12, 2018 JESHOOTScom / Pixabay The path of an entrepreneur is anything but straightforward. It’s without a doubt one of the toughest careers you can choose. The only person who dictates what happens in your future is you. The only way to set yourself up for success … Continue reading 9 Ways Entrepreneurs Can Maximize Their Time Every Day
