Ray Wang — January 31, 2020 Google Analytics segments allow you to see a subset of your website data. For example, you can create a segment to view web behaviours on your website of women between the ages of 25 and 34. Google Analytics segments are useful for unveiling hidden nuggets within your aggregated website … Continue reading 5 Simple Google Analytics Custom Segments Every Small Business Should Create
Albert Costill — January 22, 2020 Fears in business is an extremely powerful feeling. It prevents us from taking action. In some cases this is good. In other cases, fear is detrimental. Fears in business can prevent us from taking chances that could have a positive impact on our lives or companies. For entrepreneurs, fear … Continue reading 8 Fears in Business Every Entrepreneur Should Overcome to Become Mega Successful
Thomas Griffin — January 15, 2020 Social media can be a challenging yet rewarding platform to work on. It’s where your audience spends several hours a day, making it a significant place to find customers and boost your brand image. However, approaching people on social media is different from how you use email marketing or … Continue reading 4 Social Media Marketing Mistakes Every New Business Makes (And How To Avoid Them)
Oliver Peterson — January 9, 2020 Perhaps you’ve heard about checklists. Perhaps you know someone who uses checklist templates. Who knows, you may even have a simple checklist template or two you use in your own business. Chances are, if you clicked this link, you’re interested in learning about simple checklist templates. Or specifically, how … Continue reading Simple Checklist Templates to Use Every Day: Advice from Top Executives
Brands who are successful at digital overall will start to address the bigger consumer experience and how they can extend digital success to the offline world in the coming year. Ashley Cooksley on January 3, 2020 A lot happened in social media in 2019 – from the continued influence of President Trump’s Twitter feed to … Continue reading 5 things every social media manager should be doing in 2020
Theodore Alexandrou — December 13, 2019 Starting a business is always difficult. You can have the best products or the best services but without proper management, the business will have a difficult time taking the next step and reaching higher levels of success. As the CEO of the business, it is your responsibility to make … Continue reading Every Business Needs a Chief Financial Officer
Ana Gotter — December 6, 2019 Follow @ana_gotter When you’re creating video content for social media, there are a ton of decisions to make. Which platform (or platforms) do you want to create the video for, and what audience are you targeting, and are you going to optimize it for search and accessibility? What style … Continue reading How Long Should Videos Be: The Ideal Social Video Length for Every Platform
Olga Gabdulkhakova — November 30, 2019 Content creation and distribution is of paramount importance these days. In fact, brands, big and small, have turned into content producing machines, and all the marketing departments are working jointly to spread the word about the content assets. Reaching out to bloggers, influencers, and media is often part of … Continue reading 50+ of the Best PR Tools Every Marketer Should Try [Infographic]
Max Palmer — November 14, 2019 We often look at every billionaire and write their success off to luck or natural ability. It is a huge fallacy to commit this type of thought, though, and, it is actually detrimental you. Making excuses for others’ success gives us a reason not to work hard. It is … Continue reading 6 Habits Almost Every Billionaire Formed Before They Became Famous
Melissa Burns — November 13, 2019 The SaaS business model has been making a lot of traction over the last few years. Stratospheric success of many companies built around SaaS (like Dropbox or Slack) and seemingly effortless disruption of the existing market landscapes they managed to achieve made this model extremely attractive for entrepreneurs from … Continue reading 5 Challenges Every SaaS Startup Has to Overcome
