by Marissa Cazem March 1, 2016March 1, 2016 There are few annual events that can attract a mass audience like the Oscars. Social media hype around the ceremony was substantial with around 12.5 million uses of the hashtag #Oscars, proving that brands need to take advantage of this massive moment on television. It is a … Continue reading 3 Live Event Marketing Tips from Gucci’s Social Dominance at Oscars 2016
by Caitie Gonzalez February 12, 2016 Follow @Caitie_GonzalezFebruary 12, 2016 So you’ve committed to sponsoring a key industry event. Attending and sponsoring an event is a big investment, but it is also a great opportunity to increase your visibility within your industry and gain new customers. Whether you’re hosting a booth or sponsoring an after … Continue reading 10 Simple Tips For Social Media Success At Your Next Event
Deborah Oster PannellNovember 2, 2015 Planners and their clients would both like to be able to use social media to build a robust audience for their events. The key to doing this is to think beyond the boundaries of the event itself. True audience development is an ongoing process. Even if your main goal is … Continue reading Extreme Makeover – Using Social Media to Build Your Event Audience
Reno MacriOctober 26, 2015 Marketing is a vitally important tool for any event company, and the internet has, for a long time, been one of the most powerful channels available for this purpose. However, over the last decade the popularity of social media platforms has skyrocketed, greatly impacting the marketing world. Today, social networks like … Continue reading How Social Media Changed the Way We Think About Event Marketing
Jen Phillips AprilSeptember 15, 2015 In John Maxwell’s 21 Irrefutable Laws of Leadership he points out the difference between process and events. As he points out, events are short term moments of excitement like a conference while the process is doing something over and over. Event driven marketing isn’t sustainable. You can stop making yourself … Continue reading Are You Event Driven or Process Driven?
Vanessa PorterSeptember 14, 2015 I’ve been packing my bags for weeks for the biggest tech event of the year: Dreamforce! Dreamforce – the myth, the legend; I can barely contain my excitement to see all my marketing friends bring their A game to the exhibit floor. The notoriously loud and large event means marketers need … Continue reading Your Event Dream Team
Alisa MeredithAugust 26, 2015 Twitter is a fantastic tool for interacting with fellow conference attendees, speakers, and even organizers. You don’t have to wait until you get TO the conference to start connecting, though. In fact, connecting on Twitter is a great way to introduce yourself and start an online conversation which you can then … Continue reading 4 Easy Ways To Network On Twitter Before A Conference Or Event
Tom PickAugust 17, 2015 Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. As noted here previously, trade shows and other live events remain one of the top three lead generation channels for B2B companies, despite the fact they’ve … Continue reading How to Use Social Media for Event Marketing [Infographic]
Pam McBrideAugust 12, 2015 Have you hosted a party recently? You probably took to Facebook to get the word out. It’s rare these days for an event – from informal gatherings of friends to industry-leading conferences – not to incorporate social media in some way. Event planners turn to Facebook and Twitter for promotion, participants … Continue reading Holding an Event? 4 Ways Social Media Can Make it Unforgettable
New ad tool will take the guesswork out of targeting people following live events on Twitter. Martin Beck on July 23, 2015 Twitter, long the leading social network for real-time marketing, is pushing its advantage. Today the company introduced event targeting, a new advertising feature to help brands and businesses reach people engaged with live … Continue reading Twitter’s Event Targeting Helps Marketers Zero In On Live Audiences
