Justin Wilson — January 3, 2017 Follow @Jus_Wilson— January 3, 2017 Being able to link the online and offline worlds is a complex challenge. It was only less than a year ago that Amazon managed to make the leap with its first book shop and only in the last couple of months that it has … Continue reading Promoting an Event on Social Media
Hannah Taylor — December 21, 2016 — December 21, 2016 I recently ran into dilemma helping out a client with tracking conversion goal funnels for ajax forms. In other words, there are no individual URLs for steps within the conversion funnel or even a confirmation page for that matter. They wanted to be able to … Continue reading Virtual Pageviews Vs. Event Tracking
by Connor LaubensteinOctober 3, 2016 Last weekend I went to a barbecue at a friend’s house. No, I didn’t just want to write that down. The week before the barbecue, I got a Facebook notification that I, along with twenty or so others, was invited. Tapping on the notification shot me right to the event … Continue reading 6 Steps for Promoting an Event on Social Media
by Sara McGuire Follow @sara_mcguireOctober 3, 2016 IF you’re an HR professional, manager, or coordinator, there’s a good chance you’ve been involved in event planning at some point. So you probably know how hard it is to get some employees excited about workplace events. Even if you’ve got an event lined up that is sure … Continue reading How to Create An Eye-Catching Business Event Poster [Infographic]
From trade shows to meetups, it’s tricky to manage and process the data from events. Columnist Scott Vaughan explains how to take control of your event data to get maximum ROI. Scott Vaughan on August 19, 2016 In-person events have become a critical source of leads for B2B marketing and sales organizations. In fact, … Continue reading How to solve the event marketing data problem
by Richard Shapiro Follow @RichardRShapiroAugust 19, 2016 Recently I joined a prestigious marketing group and recognized quickly that individuals attending the various gatherings did not know how to network. Abruptly a business card is placed in another’s hand while that person is staring at the nametag to determine if the person represents a known company … Continue reading Networking at an Event is Only the First Step to Generating Business
by Toby Dean Follow @streamlinedeanAugust 11, 2016 It’s social media like you’ve never seen before! These social superheroes shed new light on how embracing social media for your business can transform your event marketing and aid a successful event, whether you’re just starting your business or have a team of fifty-plus. Attended an event lately? … Continue reading Social Superheroes Present Event Marketing [Infographic]
by Brendan Reilly May 1, 2016May 1, 2016 Live events present one of the best opportunities for brands today to produce a wide range of video content. Video blog posts and highlight reels are great vehicles for showcasing your presence at an event and what that means in terms of your place/role in whatever industry … Continue reading The Single Most Important Element of Live Event Video
by Carl Friesen April 26, 2016 Follow @carlfriesenApril 26, 2016 Have you ever attended a conference, seen the name of someone you know listed as a speaker, and thought, “Why didn’t they get in touch with me to do that presentation?” It could be that even though you know more about the speech topic than … Continue reading Give Event Organizers a Reason to Book You as a Speaker
by Nicola Santiago March 22, 2016 Follow @tuningforkeMarch 22, 2016 If your brand or company is active on Twitter, you’ve probably come across a series of tweets on your timeline with a specific hashtag. These usually come during a trending event (like a riot or election) or they’ve come from a specially orchestrated Twitter event. … Continue reading The Ultimate Guide to Planning, Marketing and Hosting Your Twitter Event
