Tag Archives: Estimated

An Estimated 11 Million Fake Business Listings On Google Maps

An Estimated 11 Million Fake Business Listings On Google Maps by Laurie Sullivan , Staff Writer @lauriesullivan, June 21, 2019 Despite Google’s sophisticated algorithms and high-paid software engineers, the company struggles to protect against “chronic deceit” from fake listings on Google Maps. There is a long history of this type of abuse on the site. This … Continue reading An Estimated 11 Million Fake Business Listings On Google Maps

How to Calculate an Estimated Hourly Rate as a Marketing Contractor, Freelancer or Consultant

Mark Miller — April 19, 2017 Follow @MMtwopointfive— April 19, 2017 We frequently approach marketers with great marketing contract staffing roles and other interim job opportunities. However, one common problem is that they’re unsure what a reasonable rate is for their hourly work. This is especially common in professionals who have spent their entire careers … Continue reading How to Calculate an Estimated Hourly Rate as a Marketing Contractor, Freelancer or Consultant

‘Click-To-Call’ Spending Estimated At Nearly $6 Billion

by Laurie Sullivan @lauriesullivan, July 27, 2016, 3:38 PM Click-to-call commerce is influencing more than $1 trillion in U.S. consumer spending, according to a report released Wednesday. The BIA/Kelsey report — Call Commerce: A $1 Trillion Economic Engine — examines mobile formats, how marketers take advantage of call commerce, and best practices to drive and track … Continue reading ‘Click-To-Call’ Spending Estimated At Nearly $6 Billion

AdWords Estimated Total Conversions Now Counts Activity Across Apps And Web

Advertisers will be able to measure conversions from display ads when users navigate between apps and the web. Ginny Marvin on July 14, 2015  As apps consume more of our time on mobile devices, Google announced it is plugging what had been a growing gap for many advertisers in its Estimated Cross-Device reporting capabilities for display ads. … Continue reading AdWords Estimated Total Conversions Now Counts Activity Across Apps And Web