Chris Christoff September 15, 2020 Everyone wants their blogs to be successful. But for that, you need to ensure that you’re working in the right direction. The best way to know that is to closely track and monitor some of the key factors that contribute towards the success of your blog. Most bloggers consider website … Continue reading 5 Essential Blog Metrics You Should Track
Nikola Baldikov July 12, 2020 Staying motivated when working from home is just as essential as when being at the office. While many jobs offer flexibility, whether as an employee or a manager, it is sometimes challenging to remain motivated when working long hours or when having a difficult day ahead. Other than that, keeping … Continue reading 9 Essential Ways to Stay Motivated When Working From Home
Angela Hausman, PhD June 18, 2020 Business success doesn’t just happen so making the right essential business decisions for success determines whether your business succeeds and how much success you find. Business success is a function of: careful planning attention to detail a focus on customer service a good business model and, a little luck … Continue reading Make Essential Business Decisions for Success
Kat Solukova June 16, 2020 Along with other essential components of your website, such as Contact Pages and FAQs, the “About Us” page is one of the vital things you’ll create for your site. In a world where customers are keen to develop personal relationships with the brands that they buy from, an About Us … Continue reading 6 Essential Elements for Crafting an Effective ‘About Us’ Page
Kristen McCormick — June 7, 2020 Any business today needs targeted visibility on Google. Most businesses know that this requires optimizing their website and Google Ads, but what most don’t know is that there is a third entity that also needs optimizing: their Google business listing. Formally known as your Business Profile, this powerful listing … Continue reading 13 Essential Google My Business Optimizations for 2020
Hannah Cohen — May 11, 2020 With COVID-19 lockdowns ending, you have to create a plan to get back on track. Follow these 13 tips to tackle the post-lockdown world. After weeks, lockdowns are slowly being lifted around the world. And businesses around the world are asking the same question: Now what? Do you continue … Continue reading 13 Essential Agency Tips to Tackle the Post-Lockdown World
Digital marketers are a tight community of people who know how to solve problems and help each other. We can get through this together. Amanda Milligan on March 18, 2020 I didn’t always buy into gratitude practice. I thought it was naive and corny — akin to the “Live Love Laugh” signs you see at … Continue reading Gratitude is essential right now
Kristen McCormick — February 21, 2020 Marketing is not about pitching to customers; it’s about communicating with individuals. It’s understanding what resonates best with them and why, and delivering value on those terms. It’s not asking them to buy, it’s building trust so that when the time comes for them to make a decision, they … Continue reading The 5 Essential Digital Marketing Skills You Need (& How to Get Them!)
Jay T. Ripton — February 20, 2020 Email marketing is crucial for helping small businesses build their audience. Roughly 81 percent cite it as their main channel for acquiring customers, and 80 percent rely on it for retention. And this is no surprise when the average ROI for email marketing is 122 percent, and it’s … Continue reading 5 Essential Email Marketing Lessons for Small Businesses
Rick Goodman — February 13, 2020 I’ve written before about the importance of careful, meticulous strategic planning. Basically, this is the process wherein leaders and managers set the short-term and long-term goals for the organization. It also involves setting metrics; clarifying expectations; allocating the resources that will be used in pursuit of those goals; and … Continue reading Strategic Planning in 6 Essential Steps
