Tag Archives: Essential

The Doors to Design: 10 Essential Terms Every Marketer Needs to Know

by Ben Slepp April 17, 2016April 17, 2016 Everyone is a designer. Well, at least everyone has the potential to be a designer, and that’s because people understand basic design principles whether they realize it or not. For example, when you approach a door you might clearly know whether to push or pull the door … Continue reading The Doors to Design: 10 Essential Terms Every Marketer Needs to Know

Why Email Marketing Is Essential for Business [Infographic]

by Jennifer Hanford March 7, 2016 Follow @jennghanfordMarch 7, 2016 Newsflash: Email marketing is neither dead nor dying. Each year, many bloggers write doom-and-gloom posts about email marketing. They predict the end is near for the strategy of reaching an audience via their inboxes. But guess what? Email marketing is still very much alive and … Continue reading Why Email Marketing Is Essential for Business [Infographic]

18 Essential Metrics to Measure Your Digital Marketing

by Sheila Olson February 29, 2016February 29, 2016 Depending on where you are in your marketing journey, digital marketing is either a voodoo-like superstition or a teachable science anyone can master. If you’re in the former camp, you’re probably struggling to master your metrics; measuring results is the difference between wishful thinking and actual return … Continue reading 18 Essential Metrics to Measure Your Digital Marketing

Mastering the Most Essential Elements of Perfect Blog Posts

by Mari Kane February 27, 2016 Follow @blogsitestudioFebruary 27, 2016 What exactly constitutes perfect blog posts? With the BCATW’s Blogging Contest coming up immediately after their travel writing symposium on April 10th, I’ve been thinking a lot about what makes blog posts excellent enough to win a contest. Or attractive enough to get traffic. Our … Continue reading Mastering the Most Essential Elements of Perfect Blog Posts