Adam Baetu — March 7, 2017 Follow @Marcomms4biz— March 7, 2017 It’s no secret, at the core of business success is marketing. For small businesses, marketing goods, services and their brand, is essential in reaching customers, selling products and services and generally staying afloat. Though as with any discipline, marketing is achieved more effectively when … Continue reading 10 Reasons Why Marketing Training for Small Business Owners is Essential
Elena Prokopets — February 24, 2017 Follow @elenatravelgram— February 24, 2017 In 2007, Jeffrey Pfeffer, Professor of Organizational Behavior at Stanford University, published a book titled, What Were They Thinking? Unconventional Wisdom About Management. He made this statement about delegation: “Your most important task as a leader is to teach people how to think and … Continue reading Why Delegating is Essential For Scaling Your Business
Beth Corby — February 17, 2017 — February 17, 2017 When I think email, I think emeh. When I think about email marketing, well, I guess I get a little more excited. I guess. Subject lines, open rates, preview text, unsubscribes, dayparting, segmentation. These are the steady drumbeats of much of retail marketing. Thankfully, a … Continue reading Essential Referral Emails: Part 1 – The Share Email
Michael Quoc — February 15, 2017 Follow @michaelquoc— February 15, 2017 From the Merriam-Webster dictionary: advertisement – ad·ver·tise·ment (noun) – a public notice; especially : one published in the press or broadcast over the air Before the internet, media was scarce; people had few options and media outlets had the power to push advertisements onto … Continue reading How Micro-Influencers are Becoming Essential to Marketers
Personal Branding Blog — February 15, 2017 — February 15, 2017 Whether you’re building an e-commerce website from scratch or improving one you’ve been depending on for a while, it’s crucial to make sure it at least has some basic components that make your online destination more user friendly and increase the likelihood that first-time … Continue reading 10 Essential Elements Your E-Commerce Site Needs
Evan Brown — February 7, 2017 — February 7, 2017 Once upon a time, not too long ago, Snapchat was born out of the creative genius of Evan Spiegel, perceived as a platform geared mostly towards pre-teens and teens. However, over the last couple of years, Snapchat has revamped its features, decked out its façade, … Continue reading Why Snapchat Is Becoming Essential For Your Small Business
Columnist Justin Freid explains the basics of getting your PPC campaigns up and running in the highly regulated industry of prescription drug advertising. Justin Freid on January 27, 2017 One out of every 20 searches on Google is health-related. That means that many of us are heading to Dr. Google before heading to see … Continue reading The essential guide to pharma SEM
Ed Heil — January 16, 2017 — January 16, 2017 Congratulations! The boss says you’ve got the green light to begin producing video as part of your marketing strategy and the leadership team supports you 100%. All you have to do is put together a video marketing strategy that they will sign off on! It … Continue reading Essential Considerations for Your Video Marketing Plan
Are you prepared for the rise in voice search? Columnist Sherry Bonelli discusses how voice search will impact local businesses. Sherry Bonelli on January 10, 2017 There’s one thing that remains true about SEO: it’s always changing. One of the big changes that we’re experiencing now in local SEO is the increasing popularity … Continue reading Essential voice search strategies for 2017
Mary Lister — January 10, 2017 — January 10, 2017 As we start a new year, here is a look back at the world of social media. Keep these statistics in mind as you create your social media plan for 2017! Social Media Demographic Statistics 1. 75% of male internet users are on Facebook as … Continue reading 40 Essential Social Media Marketing Statistics for 2017
