An in-Depth Understanding of How to Hire an Entertainment Attorney like John Branca HarvardBeing in the entertainment industry calls for different things rather than releasing content and building brands. This field offers a platform for musicians, film creators, directors, and producers to showcase their talents. There is much that goes around content creation and release, … Continue reading An in-Depth Understanding of How to Hire an Entertainment Attorney like John Branca Harvard
eMarketer predicts mobile will surpass traditional TV as the medium attracting the most entertainment minutes in the U.S. this year. Are advertisers ready? Amy Gesenhues on April 15, 2019 Most marketers know the pace at which people are consuming media via their mobile devices shows no signs of slowing down, but the rate at which … Continue reading More people will turn to their mobile device instead of TV for entertainment in 2019
Eric DahanSeptember 23, 2015 Social media is undergoing a visual transformation of sorts. What used to be a text based medium is experiencing an explosion of images and video content, validated by engagement from users. As a result, visual platforms are growing in importance and influence. Vine, the up-and-coming, Twitter-owned visual platform, is driving quick … Continue reading Vine: A Digital Entertainment Platform For Collaborative Influencers
Simon PontApril 11, 2015 None of us should be satisfied with what we believe brands to be capable of. Whatever we believe that capability, it can be more. When Henry Jenkins first introduced Transmedia in his treatise, Convergence Culture (2006), he spoke of ‘media formats’ as ‘entrypoints into a story world’. Jenkins talked not of … Continue reading Where Entertainment Meets Marketing: Lessons from Kingsman, Rolex & James Bond
