Tag Archives: Engagement

10 Easy Ways You Can Boost Facebook Engagement

Scott Sims — February 9, 2017 Follow @bscottsims— February 9, 2017 When it comes to social media, Facebook is king. Forty-one percent of small businesses used Facebook in Spring 2015, compared to 12 percent for Twitter. When brands first started flocking to Facebook, they viewed it as an easy way to build a following without … Continue reading 10 Easy Ways You Can Boost Facebook Engagement →

An introduction to streaming analytics for marketing and customer engagement

Analytics

Contributor Paul Stanton explains streaming data analytics, a new big data strategy that’s gaining traction among marketers. Paul Stanton on February 7, 2017 Big data strategies support customer segmentation, user trends, pricing analysis, campaign results and other critical marketing needs. The hot big data strategy right now? Streaming analytics. Streaming data analytics is a … Continue reading An introduction to streaming analytics for marketing and customer engagement →

Twitter for Business: The Main Rules of Engagement

Twitter Tools

Veronika Baranovska — February 6, 2017 Follow @socialveronika— February 6, 2017 So, you have decided to use Twitter for business. Whether you’re just starting out on this social media network or are way beyond your first tweets and hundreds of followers, this article is useful as it explores the fundamental aspects that make Twitter a … Continue reading Twitter for Business: The Main Rules of Engagement →

50 Facebook Posting Tips to Boost Engagement

Facebook Engagement

Jordan Lore — February 2, 2017 — February 2, 2017 1. Double down on past successes Doubling down, recycling, or reposting past successful content is a strategy often underutilized by most marketers. Conventional thinking might lead you to create original content each and every time but that doesn’t always have to be the case. To … Continue reading 50 Facebook Posting Tips to Boost Engagement →

Back to the future with the Engagement Economy

Economy

Columnist Chandar Pattabhiram explains the new Engagement Economy — a world where everyone and everything is connected, fundamentally shifting the relationships between buyers and sellers. Chandar Pattabhiram on February 2, 2017 Last week, Marketo’s Chief Executive Officer (and my boss), Steve Lucas, introduced a bold new concept: the Engagement Economy. This is a world … Continue reading Back to the future with the Engagement Economy →

13 Lesser-Known Tricks for Increasing Facebook Engagement

Facebook Engagement

Young Entrepreneur Council — January 29, 2017 Follow @YEC— January 29, 2017 What’s a great trick for increasing engagement on Facebook that most new business owners don’t already know? 1. Create Original Content for Facebook While it can be tempting to just link out to existing content of yours on Facebook, you’ll get much better … Continue reading 13 Lesser-Known Tricks for Increasing Facebook Engagement →

Engagement Strategies To Emotionally Connect with Employees

Emotional Intelligence

Peter Cartier — January 26, 2017 Follow @PeterCarti3r— January 26, 2017 Do your people feel connected to the company’s success? If you’re not fostering emotional connections with your employees, you’re setting your team up for failure. Too often, the only emotional response felt by frontline employees is that of concern over their personal future and … Continue reading Engagement Strategies To Emotionally Connect with Employees →

Omni-Channel Marketing Meets Consumer Engagement

Omni-Channel

by Susan Frech, Columnist, January 16, 2017 Omni-channel marketing seeks to provide the consumer a seamless shopper experience whether in-store, online, desktop or mobile. Retail marketers like Starbucks, Sephora, and Crate & Barrel have made moving towards this goal a priority, investing in processes and platforms to ensure consumers enjoy a familiar and consistent … Continue reading Omni-Channel Marketing Meets Consumer Engagement →

True Engagement is Slowly Dying on the Internet

Customer Engagement

Arik Hanson — January 16, 2017 — January 16, 2017 Take a peek at any corporate social media program and you will likely see “engagement” listed as a KPI in some way, shape or form. Yet, the way the social web is going, that might be a foolish proposition. Look no further than Twitter for … Continue reading True Engagement is Slowly Dying on the Internet →

Customer Engagement Lessons From the Holiday Season

Customer Engagement

Manish Grover — January 13, 2017 Follow @manishgrover— January 13, 2017 Let’s start with some cool statistics to set the stage for customer engagement. The numbers are hard hitting. Online sales clearly exceeded offline sales as nicely explained here. 25% more people did not stand in early morning lines. Obviously the availability of blockbuster deals … Continue reading Customer Engagement Lessons From the Holiday Season →