Linda Landers — August 30, 2019 Follow @GirlpowerPR — August 30, 2019 Influencer marketing has never before been so powerful or effective. In the past five years, it has grown from a supplemental marketing tactic into a $ 10 billion industry. With influencer engagement beating out both organic search and email marketing, 65% of marketers … Continue reading Why an Influencer Engagement Strategy Is Critical for Your Brand
A new benchmark report from GetResponse analyzes email marketing tactics that drive conversions. Jennifer Cannon on August 28, 2019 Email marketing provider, GetResponse, has released its latest global email marketing benchmarks report, which analyzed over four billion email marketing campaigns sent from 126 countries and spanning 19 industries. GetResponse analyzed emails sent between from January … Continue reading Report: Email engagement benefits from less send frequency, subject line keywords
Greetje den Holder — August 14, 2019 Follow @GdenHolder — August 14, 2019 I am not going to lie. Sometimes, I am very jealous of the way people write their Instagram captions. Are there more important things in life? For sure! Still, I would not mind improving my caption game. As Grace Carter, content manager … Continue reading Instagram Captions: How to Skyrocket Engagement
Brendan O’Reilly — July 26, 2019 — July 26, 2019 Engagement is really another way of saying “emotional reaction”. Customer engagement, therefore, is basically how customers respond to your brand on an emotional level. The more of a positive emotional connection they feel with you, the more likely they are to become not just repeat … Continue reading How to Increase Customer Engagement Through Digital Signage
Strong subject lines and high-quality content will help your brand stand out in crowded inboxes on Amazon’s Prime Day. Jennifer Cannon on July 8, 2019 Amazon’s annual Prime Day is almost upon us, and last year’s event generated more than $4 billion in sales, according to Internet Retailer. How can your brand capitalize on the … Continue reading Prime Day content drives email engagement for Amazon’s competition
We can use the carousel to highlight products, live real-time feeds and interactive forms to be more creative with email; but be sure to A/B test to measure their value for each campaign. Kyle Henderick on July 5, 2019 Gmail turned 15 earlier this year — and with it, the Accelerated Mobile Pages (AMP) feature … Continue reading One year later: How AMP for Gmail can help marketers improve engagement
Thomas Griffin — June 21, 2019 Follow @jthomasgriffin — June 21, 2019 Engagement is the backbone of every conversation that happens online. Business owners and blog creators struggle to get the attention of their perfect audience due to all of the noise that comes with bringing half of the global population together in one place. … Continue reading How to Improve Engagement on Your Blog
Arik Hanson — June 20, 2019 — June 20, 2019 If you’ve worked in the social media marketing world for more than five minutes, you know how most brands treat “engagement” on Twitter. I’ll simplify: When it comes to engagement, Twitter has become a full-on customer service channel managed by the customer service team. Just … Continue reading How Target Uses Branded Gifs to Bolster Community Engagement on Twitter
Setting the right KPIs, such as earned paid media metrics instead of video completion rates, are vital to maximizing your ability to learn from and build an audience on YouTube. Justin Rudolph on June 18, 2019 All advertisers claim to do A/B testing and segmentation on their target audiences, but few do it right. YouTube … Continue reading TrueView audience engagement: Paid strategies to find fans and reduce waste
Victoria Taylor — May 24, 2019 — May 24, 2019 Twitter has over 326M monthly active users and is still one of the most popular social media platforms around. If you’re looking for a way to build more engagement on your Twitter page and rake in some sales along the way, look no further. A … Continue reading 10 Tips to Run a Twitter Giveaway (To Get Maximum Engagement)
