Jessica Collins — May 3, 2017 — May 3, 2017 There’s little controversy over the value of emotional intelligence (EI). Yet most efforts still focus on arguing its importance without much, if any, organizational scaffolding in place to support its pursuit. This article gets right to what you can do, right now. These are everyday … Continue reading 30 Emotional Intelligence Training Opportunities Hidden in Your Workday
Samantha Martin — April 5, 2017 Follow @Socially_Sam— April 5, 2017 For some odd reason, some people believe that starting your own business is the path to every lasting happiness and untold riches. I have absolutely no idea why anyone would think that let alone believe it to be true. Starting a new business, and … Continue reading The Emotional Rollercoaster Of Starting Your Own Business
Emotional marketing is effective and advertisers worry that technology can serve as a barrier to brand-consumer connection. But columnist Seth Price believes technology can actually help foster these emotional connections. Seth Price on February 27, 2017 From Audi’s “Drive Progress” campaign to Kia’s “Hero’s Journey” commercial, companies that can master emotional connections in a … Continue reading Making emotional connections in a digital era
Emotional Vs. Lighthearted: The Lure Of Advertisements by Laurie Sullivan @lauriesullivan, February 16, 2017 Despite the abundance of data, marketers still struggle with identifying similar types of interests that consumers with emotional and lighthearted preferences have. To guide advertising media buys from television to search, Experian Marketing Services analysts looked at about 10 of the … Continue reading Emotional Vs. Lighthearted: The Lure Of Advertisements
Andrei Constantin — January 4, 2017 — January 4, 2017 Seth Godin said in an interview a couple of years ago that everyone should start a blog. The first thing I thought to myself was “Yeah right! As if I have anything useful to share with anyone”. Fast forward a couple of years down the … Continue reading How to Get 1,034 Email Subscribers in Two Months Using Emotional Triggers
by Laurie Sullivan@lauriesullivan, September 8, 2016 Advertisers are increasingly moving toward focusing on consumer behavior described in moments that create an emotional response and away from targeting by characteristics, according to research released Thursday. AOL has conducted global research to examine what emotions motivate consumers to engage with content. The research focuses on the “why” — the reasons consumers … Continue reading Advertisers Look To Emotional ‘Moments’ To Drive Engagement, Content Experiences
by Ken Sterling March 28, 2016 Follow @ken_sterlingMarch 28, 2016 Everyone, from the best keynote speakers to company leaders or a customer service representative, can harness emotional intelligence (EQ) to build stronger and deeper connections between you and your audience. Let’s presume most companies have similar abilities to compete within their industry. Each has the … Continue reading 5 Ways to Boost Your Emotional Intelligence in the Workplace
by Megan Hicks January 20, 2016January 20, 2016 Social media marketing (SMM) is one of the best ways to reach your fans. Real time sharing and the ability to ride your consumers’ emotional waves provide a marketing opportunity that can’t be competed with. Facebook provides businesses and nonprofits with some of the deepest insights available. … Continue reading Using Emotional Triggers When Writing Facebook Posts
Major media agency MediaCom announced today that Realeyes’ emotional tracking with facial detection and analytics is now an integrated part of its content testing and media planning. Barry Levine on January 12, 2016 at 2:25 pm Focus groups, online questionnaires and standard video recordings are so — you know — last century. A new announcement … Continue reading Marketers, Welcome To The World Of Emotional Analytics
by Efrat Ravid December 15, 2015 Follow @ClickTaleDecember 15, 2015 Online stores have many benefits over their offline counterparts: they are open 24/7, there is never a parking issue, and their overhead is significantly less than brick-and-mortar stores. But physical stores have had one major advantage over online: the emotional sale. How consumers feel while … Continue reading Emotional Sales: Lessons From The Mall
