by Daniel James December 11, 2015 Follow @FurstPersonDecember 11, 2015 Emotional Intelligence is a vital component to your workforce. From maintaining a healthy company culture, to ensuring your employees are building strong relationships with your customers, this quality has become an essential trait to seek out in job candidates. But for as important as it … Continue reading Finding the 5 Emotional Intelligence Constructs (Part 1)
by Helen Edwards November 9, 2015November 9, 2015 After surveying a number of Paid Search Analysts here at WordStream, I was able to conclude the following: PPC can be really boring! I asked my peers to describe paid search in a few words. Their answers included: mundane, bland, dry, a numbers game, tedious, and mind-numbing. … Continue reading The Emotional Science Behind PPC Ads
Bryan KramerOctober 26, 2015 For decades, a lot of emphasis has been placed on understanding an employee’s intelligence quotient (IQ)-referring to that set of cognitive abilities that allows us to acquire knowledge and to solve problems. But in business (as in life) if you only focus on this part of an individual, you are missing … Continue reading How Successful Companies Create Emotional Intelligence
By Joydeep Bhattacharya October 26th, 2015 The average number of business-related emails will touch to at least 140 each day in 2018. Consumers are already overburdened by the quantity of emails they receive each day and as such personalization is the only way to make your brand voice seen and heard amongst the crowd. Forecasting is … Continue reading Personalization As Emotional Trigger In Brand Marketing
Laurie Sullivan @lauriesullivan, (June 25, 2015) Millennials make purchases based largely on anxiety or empowerment, and understanding those emotional drivers may become the biggest key to connecting with them, according to a study. For Millennials, staying connected with friends and family by sharing their emotions on social media has become a daily way of life, … Continue reading Marketers Fail At Using Emotional Drivers To Reach Millennials
Columnist Rick Miller believes marketers need to move beyond sentiment analysis and instead take a deeper look at consumers’ emotions. Rick Miller on March 27, 2015 The most successful marketing campaigns carry emotional associations that connect consumers to the brand and its products. But too often, marketers miss the boat by gauging success based on … Continue reading Understanding Consumers’ Emotional Fingerprint: Why Sentiment Is Misleading
