Too many channels. Not enough impact. Gen Z and Millennials are disengaging—here’s how to reclaim their attention before Black Friday hits. Mike Pastore on August 25, 2025 As marketers working in retail gear up for their most significant time of year, email campaigns are central to their strategy. However, despite all the planning and … Continue reading How to keep emails from getting lost in the holiday inbox surge
A veteran copywriter gives you his framework for webinar email promotions that get clicks and registrations. Joe Cunningham on July 16, 2025 Webinar emails that motivate people to click, make time in their busy calendars and actually show up aren’t easy to write. I get it. Been there, got the T-shirt. The single biggest … Continue reading Fix your webinar emails before your next campaign flops
Level up your email marketing strategy with gamification, polls, embedded videos and other high-impact interactive tools. Alexander Melone on July 1, 2025 Ecommerce is more competitive than ever, so your emails need to work harder by being more fun. In a sea of special offers and near-identical services, something happier, zanier and unexpected makes your … Continue reading Interactive emails give your sales funnel a competitive edge
Think meeting authentication requirements is enough? Here’s what most senders miss and how to fix it to boost deliverability and engagement. Jeanne Jennings on May 22, 2025 Your organization is probably in compliance with the latest email authentication standards required by Apple, Google, Microsoft and Yahoo, which are listed below. But is your organization … Continue reading Why your emails still miss the inbox even if you’re ‘in compliance’
This overlooked email strategy turns warm clicks into high-converting follow-ups — without sounding like spam. Joe Cunningham on May 9, 2025 Marketers often think of retargeting as something reserved for ad platforms, but it’s just as effective in email. Sending follow-up emails based on what subscribers click can turn interest into action, boost conversions … Continue reading How one newsletter tripled paid membership revenue with retargeting emails
January 28, 2025 What’s wrong with saying ‘I hope you are well’ in work emails Here’s how to start your messages instead. BY Judith Humphrey How often do our workplace communications open with “I hope you are well” or “I trust you are doing fine”? These “wellness checks” reflect the fact that everybody has become … Continue reading What’s wrong with saying ‘I hope you are well’ in work emails
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Welcome email prompts and features to boost KPIs and build relationships. MarTechBot on January 13, 2025 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is … Continue reading Welcome emails lift KPIs: Best of the MarTechBot
Use video, storytelling and a strategic down-sell to boost engagement and sales during the largest shopping day of the year. Liz Wilcox on November 5, 2024 With Black Friday quickly approaching, the smartest marketers are preparing to pull out all the stops on their email campaigns for the biggest shopping day of the year. … Continue reading 3 must-send emails to maximize your Black Friday campaign
Creative ideas to balance visuals with functionality in your B2B emails — even in Outlook-dominated inboxes. Natalie Jackson on October 28, 2024 Recently, I shared an example of a work email on LinkedIn, sparking a flood of opinions on whether images belong in B2B emails. It turns out, the question of “to image or … Continue reading When and how to use images in B2B emails
September 14, 2024 After-hours work emails contribute to burnout and hostility, research shows When the boundaries between home and work are eroded, it doesn’t just hurt people’s job and life satisfaction—it affects organizational performance. BY The Conversation Imagine it’s Friday evening. You’re about to watch a new Netflix drama, trying to unwind after a long week. Suddenly … Continue reading After-hours work emails contribute to burnout and hostility, research shows
