Tag Archives: Emailing

How to Tell If You Are Emailing Your Subscribers Too Often

Zach Heller — April 24, 2019 Follow @zheller — April 24, 2019 Marketers have been using email as a way to communicate with customers and prospective customers for many years now. As a marketing channel, email has consistently had the highest return on investment. That’s partly because email is so cheap that it’s practically free. … Continue reading How to Tell If You Are Emailing Your Subscribers Too Often

Mass Emailing Sucks, Here’s How Top Marketers Send Great Emails

by Delphine Moulu January 29, 2016 Follow @reelevantappJanuary 29, 2016 Why mass mailing sucks Mass mailing consists in sending the same message to your entire contact list. No matter your recipients age, sex, location, preferences or purchase history, they will all receive the very same content at the very same time. Mass mailing is the … Continue reading Mass Emailing Sucks, Here’s How Top Marketers Send Great Emails