Explore the difference between email warmup and deliverability tools to see which can ensure up to 100% inbox placement in your scenario. Vladyslav Podoliako on May 30, 2024 “I use a warm-up tool, but my emails still end up in spam. Did I choose the wrong tools?” This is a common struggle new clients … Continue reading Email deliverability vs. email warmup: Which can skyrocket your outreach efforts?
May 15, 2024 The future of email marketing lies in AI Intuit Mailchimp CMO Michelle Taite explains why email marketing matters—and how to do it better than the competition BY FastCo Works Getting the right message to the right client at the right time is the holy grail for any marketing leader. But these days, a … Continue reading The future of email marketing lies in AI
Ryan Phelan runs down a list of 10 email crimes that will result in punishment. Learn how to stay free. Ryan Phelan on May 24, 2024 I live in Texas, where the highway speed limits are more like minimums than maximums. Our interstates could pass for the Indianapolis 500 (AKA the “Idiot 500” here … Continue reading Stop! Or go directly to email jail
Video can be a simple way to make emails more engaging, convey information to customers and generate more conversions. Liz Wilcox on May 1, 2024 One of the biggest missed opportunities amongst marketers is the use of video in your email marketing. As the rules around bulk senders get stricter and deliverability gets harder … Continue reading Using video in email to engage customers and close deals
From the Spring 2024 MarTech Conference, our experts lead a lively discussion about email marketing. Mike Pastore on April 30, 2024 Developing an effective email marketing strategy requires being aware of the constant change while continuing to strategize around the best way to bring value to your audience. Among the areas of change: Data … Continue reading Modern email marketing: Data privacy, bulk email restrictions and more
Learn a smarter, template-driven approach to producing on-brand, personalized emails that work across devices and email clients. Brian McKenna on April 25, 2024 Marketers short on time and/or resources have developed shortcuts to produce emails and the most common of those can seriously hurt performance. Fortunately, there’s an alternative that can help you with this. … Continue reading How to produce brand-approved email designs on time and on budget
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: lead gen tactics and CTAs for email. MarTechBot on April 22, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content … Continue reading Email tactics and CTAs for lead generation: Best of the MarTechBot
April 18, 2024 Celebrating the best in email marketing The Forward Awards recognize cutting-edge email marketing campaigns from around the world. How does your organization stack up? BY FastCo Works Inboxes can be crowded, chaotic spaces, full of voices competing to get your attention. The best email marketing cuts through the noise to reach consumers in … Continue reading Celebrating the best in email marketing
Email marketers must leverage data and generative AI to propel the industry forward rather than settling for incremental gains. Ryan Phelan on April 17, 2024 Back in 2017, I wrote an article for MarTech, “Message to email marketers: Show me something different in 2018.” It popped up again while I was preparing a presentation, so … Continue reading It’s time to turbocharge our path to email innovation
Six steps to transition your email marketing from a one-way megaphone to an engaging, relationship-building tool. Ali Schwanke on April 8, 2024 Email has come a long way from its early days as a blunt instrument for blasting information to a wide audience. Today, it’s more like a Swiss army knife, with a use case … Continue reading 6 ways email marketing can elevate customer engagement and loyalty
