12 Sales Effective Marketing Tips

You don’t have to spend loads of money on advertising, it just requires some creativity and planning. Furthermore, not only does it add more dollars to your bottom line in money not spent on advertising it can also boost your confidence. Here are 12 tips for you to implement into your Internet business.

12 sales effective / low cost marketing tips:

1. Press Release – send a story about yourself relating to your business via email to a newspaper or magazine relevant to your industry. A story will increase your businesses public awareness and credibility and it is free marketing for you as well. Don’t forget to include a professionally taken photo of yourself.

2. Send Email – contact your existing clients and offer them something via email to entice to visit your website.

3. Public Speaking – offer a presentation at your local service club like Rotary or Leagues and ask if they would be interested in allowing you to present a subject of interest. Don’t do a sale pitch, offer something to people that will be of value and record the session to use for later public broadcasts. You can also use this in your credentials to show people you have spoken in public and is good for press releases as well.

4. Keyword Marketing – not enough businesses use this method and it’s low cost as long as you set your target and budget correctly. You can buy keywords relating to your business from as little as 5c per word. Be really specific and make sure your target audience sees your advertisement.

5. Post Advertisement On Noticeboard – your local shopping centre, schools, universities will have noticeboards for you to post up notices and advertisements.

Use them and take advantage of them because many people still read noticeboard and give them an incentive to call (maybe include a tear off at the bottom of your notice).

6. Networking – join a business club or a forum in your area sharing the same interest. Attend these events regularly and swap business cards.

7. Setup A Stall – sometimes just setting up a store at your local fair or market creates brand awareness for your business and is a great opportunity to talk to people in the community and hand out brochures to offer your products or services.

8. Cross-Promote – contact other businesses that offer complimentary services or products to yours and work out a co-operative marketing strategy to promote together. It’s a win-win to help each other out.

9. Promote On Your Car – A very cost effective way if you drive around a lot. You can purchase magnetic signs to stick on your car with your business details. You will definitely get people looking because not enough people do it.

10. Give Away Vouchers – When a consumer purchases your product or service give them a discount voucher for their next purchase to entice them to come back to spend again.

11. Talk To People – Don’t worry, they’re not going to bite you! Talk to your friends and acquaintances, they will be more than happy to refer your details if you approach them nicely.

12. Write A Guest Post – This is becoming more popular across the Bloggersphere where you offer to write an informative article for other bloggers. They may have readers that you want to attract and they are interested in what you have to say, then it’s a great way to market your Internet business.

Try to implement a couple of these ideas over the month and test your results. The best way to find out if they work is to ask your customers when they contact you, “How did you hear about us?”. This is the best way to measure and learn from your customers as it can help you determine what is working and what is not. It’s all about trial and error to find the best marketing method for your Internet business.

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