Email marketing certainly isn’t getting any easier. What with filtering, spam identification and priority inboxes it’s harder than ever to get your message to your contacts. However, email continues to be a key driver of conversion for Brightfire’s clients. That’s why we are delighted that Hubspot have launched a number of enhancements to their email … Continue reading Hubspot Updates Email Marketing Dashboard
Tag Archives: email
Email Marketing – Now With Video!
Adding videos to email campaigns can dramatically increase clickthrough rates (CTR), webpage traffic and even conversions. It’s also a great way to promote or recycle valuable video content. Here are a few case studies on the success of video in email campaigns: • Hubspot added a quirky video to a sales email and enjoyed a CTR of 16.4%, … Continue reading Email Marketing – Now With Video!
Hubspot Email Tool Enhancements to Make Your Emails More Effective!
Email marketing certainly isn’t getting any easier. What with filtering, spam identification and priority inboxes it’s harder than ever to get your message to your contacts. However, email continues to be a key driver of conversion for Brightfire’s clients. That’s why we are delighted that Hubspot have launched a number of enhancements to their email … Continue reading Hubspot Email Tool Enhancements to Make Your Emails More Effective!
Tapping Potential – Email Click Through Rates
With 60% of emails being opened on mobile devices, we all want as many people as possible to tap links and visit our websites. So, what can you do to encourage people to get tapping? Email design is key and should be all about clear communication. Your message should be both precise and concise in … Continue reading Tapping Potential – Email Click Through Rates
Using Email To Promote Mobile App Usage
Mobile’s early boosters bragged that apps would make traditional email obsolete. Why mess with rendering, spam and deliverability hassles when you could just push messages right to your customers’ phones? We all know how that played out. Users don’t always open all of the apps they download, and often dump unused ones to make space … Continue reading Using Email To Promote Mobile App Usage
Just Making the Grade with Email Marketing? Here’s How to Get an A+ and Surpass Revenue Goals
September marks that transition from “back to school” excitement to really buckling down and making the grade. We’ve finally washed the sand out of our summer hair, and let those school and alarm clock bells ring us back into the reality of school and work. For students, it’s time to hit the books, and for email … Continue reading Just Making the Grade with Email Marketing? Here’s How to Get an A+ and Surpass Revenue Goals
5 Things Entrepreneurs Need to Know Now About Email Marketing
There’s a lot more to email marketing than meets the eye. And while it’s true great content is critical, it takes much more than a powerful message to generate strong results. And if you don’t follow best practices, you might risk alienating your customers and prospects indefinitely. So before you get started on your next … Continue reading 5 Things Entrepreneurs Need to Know Now About Email Marketing
Why Personalisation and Dynamic Content is Key to Email Marketing Strategies
Once-upon-a-time personalisation for an email marketing campaign consisted of “Dear [First Name]” but with more and more companies now sending regular email updates to their consumers, this is no longer enough. Usability studies have found that the inbox is an even tougher environment than the Internet when it comes to consumers skimming over content and … Continue reading Why Personalisation and Dynamic Content is Key to Email Marketing Strategies
A Pain-Free Approach for Reaching the Right People with Email
Karen Kowal has dedicated her life to relieving pain, stress, and tension in others. In 1995, Karen left her successful nursing career to pursue her own business, Mother Earth Pillows, where she manufactures all-natural therapeutic pillows. In two decades, Mother Earth Pillows has grown from a passion project to an international company with loyal customers … Continue reading A Pain-Free Approach for Reaching the Right People with Email
Pocket Change: How Mobile Is Changing Email
Email marketers know the numbers — how many people are opening their email on their phone, how fast this number is growing — and they are trying to adapt. As one example of this adaptation, the Wall Street Journal reported in July that mobile advertising spend this year will surpass the spend on newspapers and … Continue reading Pocket Change: How Mobile Is Changing Email
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